Thoughts on Blogout ’09

“Social media is like teen sex.
Everybody wants to do it.
Nobody knows how.
When it’s finally done there is surprise it’s not better”
– Avinash Kaushik, analytics evangelist, Google

An amusing anecdote that social media consultant Yongfook brought up during last week’s Blogout ’09, but nonetheless very true.

Run on 6th and 7th March (Friday and Saturday) last week, Blogout ’09 was an event organized by Singapore’s TDM (The Digital Movement) to help attendees “make sense of the social media space in Singapore”.

They brought together a bunch of digital media consultants like Yongfook, Joel Postman and Tania from Ogilvy to present to the largely government audience (at least on the 6th when I was there) on social media. Topics touched on include how to measure ROI, how to do outreach in this space and where social media is going in the future.

It was well-run and well-coordinated, so kudos to the TDM folks (e.g. Claudia) for organizing a great event from a bottom-up grassroots effort.

Just adding my two cents to various topics that caught my interest throughout Friday 6th when I was there:
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