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Think of SuperModelMe.tv as another “America’s Next Top Model” type of show.
Except that it is set in Asia, the episodes of this reality series are available only online, and it is a homegrown experiment by Singapore-based multimedia production agency Refinery Media and Exploit Technologies (subsidiary of government linked company A*STAR).
Set to debut about a month from now on 16th June 2009, SuperModelme.tv is a twice-weekly, 20-episode online model search that will document the trials of ten aspiring models from Singapore, Malaysia, Korea, Thailand, Philippines and India. They will compete for a grand prize of S$10,000, with first and second runner up getting S$5,000 and S$4,000 respectively.
Hosted by top local Singapore model Charmaine Harn, the show doesn’t veer from established reality show formats. The models need to impress the resident judges or get voted out, and some judges name-dropped at the swanky announcement event today include fashion photographer Geoff Ang, fashion designer Frederick Lee and celebrity hairstylist David Gan.
The first question a fellow hack at the event said to me when I asked him for his opinion was: “Is this going to be like another S-factor?”
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