Creative has just unveiled its new Aurvana Air earphones, which look every bit like a premium set of lightweight pieces for the frequent traveller.

But wait a second, do they not look like Bang & Olufsen’s simply-named Earphones? The same rounded hook holding up the phones against the ear may not be that new now, but check out the stalk, where you see the Creative logo. Change it to B & O, and you might just appear like you got the more expensive version.

Creative Aurvana Air

B & O Earphones

It’s interesting that the Aurvana won the German red dot design award this year, so at least some folks think it’s a nice, original design. The award “recognises outstanding product designs for their innovation, functionality and quality standards,” according to a Creative press release.

To be fair, the Aurvana Air does look the part, and it’s not (that) exhorbitantly priced. If you’re interested, check it out at a local retailer. It is going for S$299 at Creative’s online store.