Comments on: S$23 a month to watch EPL from next year

By: A common set-top box for S'pore: you sure it makes sense? | Techgoondu

A common set-top box for S'pore: you sure it makes sense? | Techgoondu — Mon, 23 Nov 2009 07:27:10 +0000

[...] see it as the party responsible for raising the bidding price for the exclusive content (SingTel has not raised prices for football channels, despite reportedly paying more for the [...]

By: S$23 a month to watch EPL from next year | Techgoondu < EPL Buzz

S$23 a month to watch EPL from next year | Techgoondu < EPL Buzz — Sat, 10 Oct 2009 23:28:29 +0000

[...] Read the original post: S$23 a month to watch EPL from next year | Techgoondu [...]

By: Chi-Loong

Chi-Loong — Sat, 10 Oct 2009 18:51:15 +0000

Great series of stories on the EPL thingy Alf.

Hmmm… the money HAS to come from somewhere, you know. SingTel is a business, not a non-profit or social business.

So for them to bid heavily for EPL they will have to either recoop the cost somewhere else or at a deferred time into the future. So SingTel says prices won’t be raised… for now.

Kudos by the way to Starhub for a savvy front page interview with ST. The messaging was nicely done — the implication that SingTel overpaid for EPL is of course the point of that story!

By: S$23 a month to watch EPL from next year | Techgoondu < World Sports Update-..

Sat, 10 Oct 2009 18:29:25 +0000

[...] View original here: S$23 a month to watch EPL from next year | Techgoondu [...]

By: xtrocious

xtrocious — Sat, 10 Oct 2009 13:37:20 +0000

Nope, BPL is definitely a loss leader for StarHub…

It’s easy to do the maths – just divide US$150m by 3 years and then divide again by its subscriber base (but again, we know that not everyone subscribes to Sports)…

By: benchmark

benchmark — Sat, 10 Oct 2009 13:03:51 +0000

Maybe it isn’t so much about how SingTel can survive.

Maybe the right question to ask is, if SingTel can afford to charge so low, does that mean that Starhub has been overcharging us for the past few years?