YOG launches virtual world to reach out to youths

The inaugural Youth Olympic Games, or YOG for short, is running in Singapore this year from 14th to 26th August.

As part of the worldwide promotion to create buzz around the event, the Singapore Youth Olympic Games Organising Committee (SYOGOC), together with the Infocomm Development Authority (IDA), is creating a virtual world called Singapore 2010 Odyssey.

Said RADM(NS) Ronnie Tay, Chief Executive Officer of IDA at the official launch on Saturday 6th March: “The Singapore 2010 Odyssey is a unique virtual world platform offering many possibilities for learning, social networking and entertainment, as it reaches out to the youths from all over the world in a fun and interactive way. The development of the 3D virtual world is testimony to Singapore’s infocomm capabilities in innovatively harnessing digital media technologies to support major events like the Singapore 2010 Youth Olympic Games.”

Of course, what’s more important is the content of this virtual world. I had a preview of the world last Wednesday at a media/blogger session (the news was embargoed till today) but to see how it really was working out, I decided to give it a real life test.

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