Now you can play all your favourite Pop Cap Games for free, but only if you are in Singapore, Malaysia and possibly some other South-east Asian countries. PopCap – the guys behind casual game hits like Plants vs Zombies, Bejewelled, Feeding Frenzy, Zuma, Peggle and more – have launched a special beta just for this region.
Just go to www.popcap.com and the website automatically identifies your location based on your IP address and a pop-up window will appear to ask you to join the beta. When you are in the beta, you will be asked to download and install the PopCap World beta client and from there you can play the games.
I have no idea what is the business model but it looks like some social networking and games plan. But so far, everything has been going for free for me!