The more I talk to the Youth Olympic Games folks to uncover stories for Digital Life, the more I find out that some of the really interesting YOG social media content is hidden behind “official” content and not given enough publicity.

Take a look at the Youth Guru YouTube video below. It’s quite a hilarious series, with 15 videos to date. *Chio peng* (aka ROTFLMAO in hokkien dialect). Well done Youth Guru folks!

The content in this series is far more fun than many of the videos on the official Singapore2010 channel on YouTube. Youth Guru should have its own YouTube channel, or just highlighted instead of being lost in the array of official videos on the main channel.

As I’ve said before, I think some of the social media content for YOG needs more love. For example, this Youth Guru series is hilarious. Others, like the Odyssey Singapore 2010 virtual world, needs a little bit more work.

The key issue is that all of them could use a little more publicity. And as I’ve said before, one relatively easy way is to reach out to the Singaporean blogs!

It’s the oldest trick in the book when it comes to scamming: Play on people’s greed.

Take a look at a current one involving free iPads for beta testing :

The difficulty lies in telling whether a freebie giveaway is a scam sometimes. Some are scams, and some are supposedly real contests giving out free iPads, like the one here at freeipadgear.

When in doubt, it’s probably wise to reconsider: If it’s too good to be true, it probably is.

The inaugural Youth Olympic Games, or YOG for short, is running in Singapore this year from 14th to 26th August.

As part of the worldwide promotion to create buzz around the event, the Singapore Youth Olympic Games Organising Committee (SYOGOC), together with the Infocomm Development Authority (IDA), is creating a virtual world called Singapore 2010 Odyssey.

Said RADM(NS) Ronnie Tay, Chief Executive Officer of IDA at the official launch on Saturday 6th March: “The Singapore 2010 Odyssey is a unique virtual world platform offering many possibilities for learning, social networking and entertainment, as it reaches out to the youths from all over the world in a fun and interactive way. The development of the 3D virtual world is testimony to Singapore’s infocomm capabilities in innovatively harnessing digital media technologies to support major events like the Singapore 2010 Youth Olympic Games.”

Find the Odyssey at www.singapore2010.sg/o

Of course, what’s more important is the content of this virtual world. I had a preview of the world last Wednesday at a media/blogger session (the news was embargoed till today) but to see how it really was working out, I decided to give it a real life test.

The internet is abuzz with Apple’s lawsuit today in the US, claiming that HTC has infringed about 20 of their patents. Gizmodo has an excellent breaking story of this, and they quote responses from both the Apple and HTC camps.

If successful, Apple’s action will get HTC’s phones banned — both Androids and Windows Mobiles — from being sold in the US, and be awarded “treble damages” and “interest at the maximum rate allowable by law”. Going by the list of patents Apple is whacking HTC for, it sure sounds like a hit job. It’s a big middle finger to the mobile phone industry not to mess with Apple, which had already tussled with Nokia in lawsuits late last year.

Not going to rehash the newspoints that you can find covered better elsewhere, but just some quick comments of my own.

Apple did shake up the mobile phone industry when it debuted with the iPhone in 2007, which birthed the touch phone genre. I can’t even remember when was the last recent phone I reviewed that was not a touch phone, so for this we have Apple to thank.

But of course the rest of the mobile manufacturers fought back, and this led to a flourishing touch phone market. End result: More choice for consumers, and Asian brands like HTC and Samsung are doing well in the touch phone space.

So of course Apple nips it in the bud by throwing roadblocks at the competition, namely number two (Nokia) and three (HTC). And with Android gaining fast ascendance, whack the phone manufacturer, i.e. HTC, which has rolled out the most Android phones thus far. Doh!

What these lawsuits will do: Not very much, I predict. Even if Apple gets its way, the US is not the only phone market in the world. In Asia alone, mobiles are huge, and we have two of the world’s most populous nations — India and China — in our patch.

The anti-virus (AV) market is increasingly getting to be a difficult business for market incumbents.

The top players in this space — notably Symantec’s Norton and McAffee, followed by Trend Micro — have seen their market shares taken on by a slew of smaller competitors in the market, including Kaspersky Labs, ESET, Panda, AVAST and AVG, amongst others.

What’s more interesting is that some of these AV solutions from these smaller firms are good, and might even be better than the incumbents, if you can believe the latest anti-virus comparisons released by Anti-Malware Test Labs just about a week ago. Anti-Malware Test Labs is a Russian independent security research firm that is not affiliated to any software vendor, and has shared AV comparison tests with the public since 2007.

According to them, both DrWeb and Kaspersky, both Russia-based AV solutions, topped the list of the 17 AV software vendors. More than half the vendors flunked the comparison test as they didn’t defend against enough virus attacks in the testing.

If you’re a repeat visitor to Techgoondu, you’ll no doubt have noticed the look and feel of the site has changed. Try it out and let us know what you think!

It’s the third incarnation of Techgoondu since our inception more than 18 months ago, but you’ll notice that our tagline remains the same: The revolution has begun.

That tagline has a special relevance to us (more on this later!), but most importantly the site wouldn’t exist if not for you, our readers.

What started out as an experiment in blogging and social media — as this old post by Boon Kiat aptly put when Techgoondu turned one — has taken a life of its own.

There has always been rivalry in the tech industry, but it’s not that common when a tech giant chooses to name and launch a direct assault on an opponent.

Take a look at the following YouTube video, which was just put up yesterday by Microsoft on YouTube, on why their solutions are better than Google’s cloud ones. Basically it charges that Google only has cloud-based solutions, whilst Microsoft has a mix of on-prem and cloud solutions that fit its customers better.

My comment is that the world is migrating towards cloud-based solutions (with some caveats as kinks are being worked out), so vendors either evolve or be rendered obsolete. And with Google in the driver’s seat on this, it can’t be fun for others having to play catch up.

The Internet has been abuzz with Google’s announcement of Buzz, their new social networking platform that they just announced about a day ago.

Of course, Facebook is the king of the hill in the social networking space that Google is going after.

Reams of commentaries and news analysis has been written about this — here are some excellent ones by PC Mag and TechCrunch — so I’m not going to delve into the history and just go straight to the point with my comments.

With Buzz bundled in Gmail natively, my gut feel is that it has a good chance of taking off, especially with the huge Gmail install base. Went to the Buzz website to find out more, but apparently it’s not available for Singapore yet.

Here’s their statement on the site:

We’re still rolling out Buzz to everyone, so if you don’t see it in your Gmail account yet, check back soon.

*Update*: It’s now up for me. That was fast!

That’s about it for the newspoint. The story I really want to write, however, is how Google has been taking over all the tools I’ve been using.

NETS, the Singapore electronic payment vendor, just launched their iNETS mobile service, in which you can pay your bills via your mobile phone in Singapore.

The story was covered by quite a few of the main papers in Singapore, like the Straits Times, Today, and My Paper, as this story broke yesterday.

What struck me when I read the story in the Straits Times is that the iNETS mobile payment platform supports “all mobile phones save the iPhone and the Android platform”.

When I read this, I almost fell out of my chair thinking: Errr, aren’t these some of the more popular platforms? And Android phones will definitely be set to grow in the market this year, with the Google Nexus One, Samsung Galaxy Spica, and Motorola Dext already out since February with more to come.

The folks at HTC just sent out a press release today on lower revised prices for their HTC smart phones in Singapore, starting from 1st Feb 2010.

All of this in a bid to entice customers for the upcoming Chinese New Year season. The Nexus One might also be a cause. In any case, that’s good news for consumers.

For those who are interested in shopping for HTC phones, here’s a list below, with prices and links to TechGoondu reviews for phones we’ve played with. All prices are in Singapore dollars.

Android phones

Phone	Pix	Price
HTC Magic (hands-on)		$648
HTC Hero (review)		$698
HTC Tattoo		$468

What’s notably missing is the Nexus One, which is not available in Singapore yet unless you buy direct from Google. Which means no subsidized telco plan as yet, but some of the Techgoondu folks are such techheads they bought the phone already.

Both Alf and Gin wrote stories on getting the Nexus One to work, Alf on MMS, and Gin on the 3G issues.