Singapore’s mapping start-up Gothere.sg launched their new iPhone application about exactly a week ago. I had the pleasure of catching up with Junhan, one of Gothere’s founders, to get both a demo of their app and a status update of what they’ve been doing.

Firstly, below are some YouTube videos that the scrappy Gothere guys have put up on the Interwebs to explain what their app is about:

Basically it’s a front end client app on iPhone that extends their already popular Gothere.sg site. I’m don’t own an iPhone (I have a HTC Desire and am on the Android platform), but in the preview session that Junhan demoed the app to me and a few other work colleagues on the iPhone 4, I found the app to be excellent.

Everything that I liked about Gothere.sg — various driving public transport suggestions + estimated costs (e.g. avoiding ERP gantrys), trip summaries, smart autocompletion of search locations, etc. — had been shrunk down into one portable app. And the best thing is that the price point of S$1.99 for the app is something that is very affordable.

When some Microsoft folks recently asked me how users and techies felt about its upcoming Windows Phone 7 OS, I told them “you’re lucky to still be in the news”.

Until the past few weeks, when favourable first-looks of Microsoft’s totally rebuilt smartphone OS came online, the only OSes that anyone was talking about were Apple’s iOS and Google’s Android.

For an example of how fast a dominant OS can fall in interest level, look at Nokia’s Symbian OS that now powers most of its phones, as it transitions to the more advanced MeeGo. Who thinks anything great of Symbian now?

And compared to Nokia, Microsoft was worse off a few months ago – it only showed glimpses of what Windows Phone 7 was about at February’s Mobile World Congress and nothing more.

So, it was with a bit of surprise when I saw how well Windows Phone 7 was built, during a hands-on preview at the Microsoft offices here in Singapore last week.

Having lost crucial market share to Android and iOS, Microsoft has clearly done the right thing by building its new OS from ground up. Gone are the clunky “halfway house” touch offerings on Windows Mobile 6.5. Absent too is any lag that you get while moving around menus. In fact, pretty animations accompany most actions – without slowing things down.

Nokia gave the media a first-hand look at the upcoming Nokia N8 this morning, as it kicked off its usual pre-CommunicAsia show this morning with its Connections event.

After playing with the phone briefly at the media event, I’d say my impression of this nifty little number hasn’t changed from when it was unveiled two months ago.

Without a doubt, the hardware and multimedia are great, but the Symbian OS, even in its latest version, is not as attractive as Android or iPhone OS.

Trust Adobe to hold a regional briefing on Flash on the day the Apple iPhone 4 was launched. The date, of course, had added significance now that Steve Jobs and co. have decided not to support Flash at all in any of its iPhones or iPads.

Despite that, Adobe predicts that 53 per cent of the more than 300 million smartphones to ship by 2012 will sport its Flash software to show off multimedia websites on the small screen. Currently, only 9 per cent of the less than 50 million smartphones have Flash.

This is a daring prediction, given that only a small number of Android Froyo 2.2 handsets – mainly the Google Nexus One – support Flash on the go. Other Android handsets such as the Motorola Droid/Milestone and HTC Desire are being updated in the coming months.

People sometimes slate Apple fanboys for living in a world of their world, not knowing and not wanting to know what’s going on outside of what Apple leader Steve Jobs tells them every year at one of his flashy presentations.

Well, the best proof of that during the iPhone 4 launch today, which you will not escape from reading on Facebook or news blogs because of the sheer amount of hype, is this funny launch video from Apple itself.

In it, an Apple marketing man goes through a list of achievements of previous iPhones, which are all legit. He then says that “for 2010, the iPhone 4 is the biggest leap forward since the original iPhone… and we’re bringing video calling to the world!”

Not sure which parallel universe he’s been on, but the rest of the world have been using video calls for years. And get this, Apple’s version works on Wi-Fi only (for now) and has been demo’d only for iPhone-to-iPhone calls!

The same criticism can be levelled at almost all the “new” features that Steve Jobs rolled out yesterday night (Singapore time)  at its much-hyped WWDC conference (Worldwide Developer Conference) in San Francisco.

Other than a high-res screen and an improved, slimmer design, the iPhone 4′s “new” features are nearly all  “me-too” ones that rivals have had for months now.

As official details of Google’s new smartphone OS finally came from the company’s I/O conference in San Francisco yesterday, it must have dawned on most users – including Steve Jobs and his cult of ardent iPhone lovers – that this was a key turning point in smartphone development.

While the iPhone, through good tech and not a little hype, has drummed up interest in smartphones among even non-techies in the past two years, the arrival of Android 2.2, known as Froyo, from June this year clearly pushes Google-based phones ahead of the early leader.

As Mashable describes it, it is a “slap in the face” for Apple.

I was just gushing down a bowl of extremely salty French Onion soup at TGIF near the Marriot Grand Hotel in Moscow where I am staying when I saw Jobs flashing the iPad in some Russian news channel. That was enough for me to spend the next 90 minutes watching Job’s keynote.

Two things struck me from the iPads launch today:

1. Apple is really going into a closed lock-down system.

   The iPad will be utilising Apple’s new 1GHz processor (Apple now totally owns the hardware and the OS).

   It also launched iWorks (competitor to MS Office) for US$9.99 for each of the spreadsheet, presentation and word processor software (called numbers, keynote and something else I cant remember) It also launched iBooks – an e-book reader and store.  With App Store and iTunes Music Store,  now Apple also owns the software and services platform.

   Apple struck a deal with AT&T for adding 3G at US$29.99 per month for unlimited access. So like the iPhone, you are stuck again with a specific telco. And my guess is the two will work together to lock-in consumers and share the money.

   It looks like the Apple way is increasingly becoming a closed, lock-down system. I dont like lock-down systems and it sure makes Microsoft (who only controlled the OS and the apps and tried with the browser) look like an angel in comparison.

2. Is the iPad simply a glorified smartphone?

   Yes, it did look cool watching Jobs spin the thing round, but what exactly is the Apple 1GHz processor? Early rumours are swirling that it is simply one of the many 1GHz ARM processors (ARM licences its processor tech to people like Nvidia and Qualcomm to make smartphone processors) around. The same architecture that powers the Google Nexus One smartphone. But can it be powerful enough to support a mini-laptop? In case you are still wondering why the iPad does not support the ability to run multiple apps at the same time, perhaps this is the answer!

Yes, Google has spoken… when it comes to improving its map’s accuracy and ease of use, it’s going to haul ass as it brings in multiple data streams quickly.

At a press conference held in the basement level of the Dhoby Ghaut MRT station in Singapore, LTA and Google announced a new data partnership between the two which promises to help LTA reach its goal of creating a “people-centred land transport system that shows the commuter how to commute seamlessly”, according to Mr Yam Ah Mee, LTA’s chief executive.

Are homegrown online maps being side-lined?
However, it’s interesting to note that this visualisation of the “penultimate” transport network will not be stewarded by homegrown online map providers like gothere (lauded by Singapore Prime Minister Lee Hsien Loong in a national speech) and Singapore Press Holdings’ Rednano search engine.

Existing visual routing (highlighted in purple) on the iPhone 3GS which avoids high traffic areas (in red).

Techgoondu is heading down Thursday morning for an announcement by Google and the Land Transport Authority (LTA).

What could it be?
According to the media invite teaser, I am guessing it could well be a data blend between LTA’s live traffic update and Google Maps’ routing feature (that thingamajing which tells you the route to take from point A to B).

Google Maps already employ a crowdsourced solution in certain US states which tracks (anonymously, or so Google says) the movement of mobile phones when users opt in to the My Location feature and aggregates this data into an average representation of prevailing traffic conditions.

Will Singapore’s Google map be a mix of LTA’s data and big G’s crowdsourced solution? Would there be more stuff like SBS Transit’s Intelligent Route Information System (iris) which estimates arrival time of buses from a bus stop built in?