Visiting the big IT fairs today is very different from the experience 2-3 years ago. The last few tech shows (we have four every year, one every quarter, in Singapore which coincides with the school holidays) has become a lot more complicated and a lot more competitive.

Brands generally don’t set up their own booth and instead work with their resellers. It’s not a problem when there are 1-2 resellers representing each major brand at the show but when there are five different resellers within a 30 feet space representing the same brand, its a major confusion.

That was the case with one Acer booth where there were like Challenger, Harvey Norman and three other retailers all selling Acer laptops at the same booth. They all wore the same uniform, booths looked identical and sold the same packages and deals for the “official” deals listed on the brochure but each also had their own special deals (which is usually not on the brochure).
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The jam started from as far back as SCGS along Bukit Timah Road and by the time I hit Nicoll Highway at 2pm yesterday, loads of cars were queuing up to turn left into Suntec and Marina area.

I decided to make a U-turn and head for Shaw Centre, my “secret” car park with plenty of lots whenever I wanted to avoid the crazy car park queues at Suntec, Millenia and Marina.

To my horror, the car park at Shaw was full and I had no choice but to make another run – this time to Raffles City. Phew, there were still 40 or so lots left although they were filling up quickly as well. Above is the car park sign board just outside Suntec City at about 2.15pm yesterday as I was going to Comex.
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Good news for content-starved high-def TV (HDTV) fans. History Channel is going to be shown on HD for StarHub cable TV viewers from September 1, bringing with it programmes like Dogfights and Cities of the Underworld, whose computer graphics will really get a boost with the better clarity on HD.

The new channel will join the four existing StarHub HD channels Discovery, National Geographic, Sports HD and MediaCorp’s HD5. This brings the total number of HD channels for cable customers to five, the cable operator said on Tuesday.

It also said it would start renting out HD set-top boxes for S$6 a month, which will sound sweet to people who have previously stayed away because they had to buy the HD box (S$48 to S$100 when you sign up for a contract).
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Where people used to just passively absorb TV images beamed at them at home, today’s Net-savvy crowds share their thoughts instantly online through Twitter, that microblogging site that lets people post instant, quick comments on what’s going on in their lives.

According to iReport, Twitter traffic surged through the roof during the opening of the Olympics opening ceremony.
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Finally, there’s one more channel on StarHub – the long-awaited free-to-air HD5 from MediaCorp, which promises “true HD” channels during primetime (the rest are up-converted).

The channel is supposed to have started on July 28 (yesterday) – just in time for the July deadline set by MediaCorp/StarHub and of course, just in time, for both the Olympics and Barclays Premier League in August. The sharp images for HD5 are on Ch 300, next to the existing Ch301 and Ch302 for National Geographic and Discovery.

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Serious couch potatoes got a big boost last week, when news emerged that HD5 is finally going to be shown on StarHub’s cable TV service.

What’s the big deal with one more free-to-air HD channel? Well, finally StarHub users won’t need to get another Draco or other free-to-air HD boxes. And I’m glad I didn’t buy a Samsung F8 LCD TV with an HD tuner built in.

More importantly, one of the biggest hurdles has been taken out for HDTV here. A disagreement between MediaCorp and StarHub had prevented MediaCorp’s HD channels from being shown on StarHub.

It was said that both parties were squabbling over a small carriage fee, but in reality, they both disagreed in principle – a principle that has made it really inconvenient for viewers and may have slowed down HD takeup in Singapore.

So, it is a big step forward for HD fans here that HD5 will come to StarHub next month (July). Credit this time goes to the Government, which has a hand in brokering this deal - the news was announced by the Minister for Information, Communications and the Arts, Dr Lee Boon Yang, at the opening of the imbX trade show last week.

The news couldn’t have come at a better than for new owners of HD TV sets – like me. I had bought the bargain of the show at the PC Show – a Samsung Full HD 40-inch LCD for $1,699 – 2 weeks ago. Since then, I’ve swapped out my StarHub box for an HD box ($48 one-time fee, plus one-year contact), bought an Xbox 360 and finally last Saturday, an Onkyo SR606 AV amp.

Everything is hooked up on HDMI – one wire from source to the amp, and the amp basically takes care of everything because it has audio switching. You don’t need to run separate audio/video cables… everything now runs perfectly to the amp, which outputs the video to the Samsung N8 screen and my Quad 11L speakers.

When I tuned to StarHub’s Ch301 and 302 for NatGeo and Discovery HD, you can imagine the joy. Never has TV looked as sharp, nor audio sounded so good on TV. And I’m not even going into Blu-ray yet.

My own experience vindicates what I have always thought – with HD, you don’t want to go back once you have seen it yourself.

People are already buying up HD-ready and Full HD screens every other week, and if you turn up at Harvey Norman now, you’d be hard-pressed to buy a non-HD screen. So people are buying up HD screens fast – we may have reached an inflection point for HD screen takeup.

But what we need now is for broadcasters to move faster to bring in the content – it’s already there in the US now (so there’s no excuse), and even HD cameras are getting very cheap (available to consumers now), so there’s no reason why we cant’ have more content.

Bringing HD5 on StarHub is a great deal, coz it will bring at least some “regular” content, like CSI, on HD. Now comes the waiting game for more new channels. I think people have been patient  so far, now the ball is in the broadcasters’ court.

(info on HDTV for newbies here)