There has always been rivalry in the tech industry, but it’s not that common when a tech giant chooses to name and launch a direct assault on an opponent.

Take a look at the following YouTube video, which was just put up yesterday by Microsoft on YouTube, on why their solutions are better than Google’s cloud ones. Basically it charges that Google only has cloud-based solutions, whilst Microsoft has a mix of on-prem and cloud solutions that fit its customers better.

My comment is that the world is migrating towards cloud-based solutions (with some caveats as kinks are being worked out), so vendors either evolve or be rendered obsolete. And with Google in the driver’s seat on this, it can’t be fun for others having to play catch up.

The Internet has been abuzz with Google’s announcement of Buzz, their new social networking platform that they just announced about a day ago.

Of course, Facebook is the king of the hill in the social networking space that Google is going after.

Reams of commentaries and news analysis has been written about this — here are some excellent ones by PC Mag and TechCrunch — so I’m not going to delve into the history and just go straight to the point with my comments.

With Buzz bundled in Gmail natively, my gut feel is that it has a good chance of taking off, especially with the huge Gmail install base. Went to the Buzz website to find out more, but apparently it’s not available for Singapore yet.

Here’s their statement on the site:

We’re still rolling out Buzz to everyone, so if you don’t see it in your Gmail account yet, check back soon.

*Update*: It’s now up for me. That was fast!

That’s about it for the newspoint. The story I really want to write, however, is how Google has been taking over all the tools I’ve been using.

Scenic sightseeing tours – not tanks making minced meat out of hapless civilians – are the results you will find if you do an online search for “Tiananmen Square” or “Tibet” while in China.

Propaganda, not reality, is what you get when looking for information behind the Great Firewall of China, so goes the Western view of China’s Internet censorship regime.

Thus, Google’s threat today to pull out of China altogether and to provide a search that is unfettered by the communist government’s censorship regime, has been greeted by some Western commentators as a good thing for freedom of speech in the awakening giant.

Question is: are things that simple? Dig deeper and you will find that this story of Google versus China has a lot more questions than answers.

Google Street View Singapore at construction of ION Orchard

Tiny Singapore finally joins the ranks of countries with Street View today, right on the heels of the roll out in Hawaii and large parts of Spain in November.

This also makes Singapore the third Asian country after Japan and Taiwan (Taipei city only) to be mapped in 3D by the Mountain View firm.

LTA and Google representatives posing for the media

Yes, Google has spoken… when it comes to improving its map’s accuracy and ease of use, it’s going to haul ass as it brings in multiple data streams quickly.

At a press conference held in the basement level of the Dhoby Ghaut MRT station in Singapore, LTA and Google announced a new data partnership between the two which promises to help LTA reach its goal of creating a “people-centred land transport system that shows the commuter how to commute seamlessly”, according to Mr Yam Ah Mee, LTA’s chief executive.

Are homegrown online maps being side-lined?
However, it’s interesting to note that this visualisation of the “penultimate” transport network will not be stewarded by homegrown online map providers like gothere (lauded by Singapore Prime Minister Lee Hsien Loong in a national speech) and Singapore Press Holdings’ Rednano search engine.

Existing visual routing on the iPhone 3GS

Existing visual routing (highlighted in purple) on the iPhone 3GS which avoids high traffic areas (in red).

Techgoondu is heading down Thursday morning for an announcement by Google and the Land Transport Authority (LTA).

What could it be?
According to the media invite teaser, I am guessing it could well be a data blend between LTA’s live traffic update and Google Maps’ routing feature (that thingamajing which tells you the route to take from point A to B).

Google Maps already employ a crowdsourced solution in certain US states which tracks (anonymously, or so Google says) the movement of mobile phones when users opt in to the My Location feature and aggregates this data into an average representation of prevailing traffic conditions.

Will Singapore’s Google map be a mix of LTA’s data and big G’s crowdsourced solution? Would there be more stuff like SBS Transit’s Intelligent Route Information System (iris) which estimates arrival time of buses from a bus stop built in?