(source: StarHub)

StarHub is using Singapore’s fibre network to deliver its pay-TV services to offices, restaurants and pubs from March 18, as it seeks to cut down on current terrestrial broadcasts to such business customers. …

The broadcast of Euro 2012, the first pay-TV content to be licensed under Singapore’s cross carriage regime, has helped boost StarHub’s net profit after tax to S$87 million for the quarter ended June 30. This is an 11 per cent jump from a year ago.

Singapore’s second largest telecom operator today reported S$591 million in operating revenues for the quarter, with revenues from mobile services leading its other offerings in pay-TV, broadband and fixed networks.

But pay-TV stood out with one-time revenues collected from the broadcast of Euro 2012, bringing in US$103.7 million and boosting the segment’s growth to 12 per cent over the same period last year. Each of the other services had grown by less than 10 per cent.

The numbers suggest that StarHub could continue to score with its pay-TV content, despite the oft-cited threat of over-the-top or OTT video services delivered over the Internet and a stronger lineup of pay-TV services from SingTel.

…

From April 30, all you couch potatoes will be punching in different numbers on your StarHub remote to access the channels you have grown so accustomed to over the more than 10 years that cable TV has been on the telly in Singapore.

Following other pay-TV operators like Astro in Malaysia, StarHub is changing all its channel numbers into three-digit numbers, themed along the genres they belong to.

So, your favourite Football Channel would be changed from Ch 27 to Ch 222 (Ch 200+ is for sports), while HBO would change from Ch60 to Ch601 (Ch 600+ for movies), for example. …