 Source: The Daily Mirror UK Is “free football” coming to a pay-TV market distorted by exclusive content deals?
That’s not a National Day joke. It’s one fierce promotional ploy that SingTel is announcing today, just days before the football season kicks off for fans here with the FA Charity Shield this weekend.
Basically, the “red” telco is dangling two months of free access to its football channels which show the Italian Serie A, Uefa Europa League and most importantly, the Uefa Champions League, to tempt you to sign up for a trial of its mio TV service.
This offer is open to both SingTel mio TV and mio Home customers til August 19. Oh wait, StarHub’s pay-TV sports group subscribers can also get on for a free ride – as long as they turn up at a SingTel shop with their identity cards and cable TV bills by the end of September. …
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