Creative Zii site down, as the new chip is launched

Was gonna blog about Creative’s new Zii chip that was launched at the CES gizmo show yesterday, but realised its site is actually down. Another PR snafu?

The company has smartly hyped up the Zii as something to do with “stem-cell computing”, driving up hits at techie sites by making them guess what Zii actually was.

Unfortunately, a problematic site is surely not the best way to launch such an important chip that is aimed at turning around Creative’s flagging fortunes of late.

What exactly is Zii? We have no real idea. But Creative calls it stem-cell computing. So at first we thought – WOW maybe Creative is moving to the life sciences industry and scored some deal with some big pharmas. But it’s not.

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