The writing’s been on the wall, but StarHub is finally going to turn off its analog cable TV channels and go fully digital from June 30, 2009.
Already, 96 per cent of its cable customers are on digital – a result of switching over customers since 2004, when the first digital set-top boxes went out to homes.
Over the years, StarHub’s mostly used the “carrot” rather than “stick” to encourage homes to go digital. New programmes were offered on its digital tiers, and when old analog boxes went bonkers, subscribers were encouraged to switch to the digital boxes.
Then, there were stuff like the Hubstation, essentially a digital set-top box rolled in with a video recorder, free phone line and 1Mbps broadband. Why would you want an analog box that has been around since 1995?
I actually think digital TV hadn’t come fast enough. …