Encompass rides Asian digital media boom

The digital war room at Encompass Singapore at Loyang Cresent

You shoot a video on site in Los Angeles during the day.

By evening, the unedited footage is sent to a backend processing center in Asia, where they proceed to work on it till the wee hours of the morning.

By morning, the video is ready to be distributed all around the world.

This is the promise of what an interconnected world can do. Similar to the outsourcing of call centres to India, the media industry is shifting work — like backend content formatting and distribution – to Asia.

And this digital media industry is booming.

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