Commentary: Is a SingTel-StarHub joint BPL bid still on?

First, it was on. Then, we’re not so sure.

Without the protagonists even speaking a word about it, the market has been filled with talk of a possible SingTel-StarHub joint bid for the upcoming three seasons of exclusive Barclays Premier League (BPL) content.

Yet, after days of drama, consumers are still no clearer on whether they will 1) have to pay more because of the higher bids predicted 2) buy two set-top boxes to watch different matches should the bids be split. …