Made-in-Singapore app takes aim at Twitter

Twitter may already possess a large portion of the pie serving up bite-sized pieces of information, but a bunch of developers based in Singapore is taking square aim at the micro-blogging service with a location-based twist.

Like Twitter, the app lets users feature – or feecha – an event or an object that’s close to him/her, which friends of that user can discover. Unlike Twitter, however, these feechas are all visualised on a map, and are colour-coded based on popularity.

It is currently possible to add your location to a tweet, but Twitter treats that as a secondary and optional feature. Feecha seeks to highlight that very feature and make it central to the app’s experience. …