What’s hot at Comex 2008 part 2

Visiting the big IT fairs today is very different from the experience 2-3 years ago. The last few tech shows (we have four every year, one every quarter, in Singapore which coincides with the school holidays) has become a lot more complicated and a lot more competitive.

Brands generally don’t set up their own booth and instead work with their resellers. It’s not a problem when there are 1-2 resellers representing each major brand at the show but when there are five different resellers within a 30 feet space representing the same brand, its a major confusion.

That was the case with one Acer booth where there were like Challenger, Harvey Norman and three other retailers all selling Acer laptops at the same booth. They all wore the same uniform, booths looked identical and sold the same packages and deals for the “official” deals listed on the brochure but each also had their own special deals (which is usually not on the brochure).
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