Singapore’s mapping start-up Gothere.sg launched their new iPhone application about exactly a week ago. I had the pleasure of catching up with Junhan, one of Gothere’s founders, to get both a demo of their app and a status update of what they’ve been doing.

Firstly, below are some YouTube videos that the scrappy Gothere guys have put up on the Interwebs to explain what their app is about:

Basically it’s a front end client app on iPhone that extends their already popular Gothere.sg site. I’m don’t own an iPhone (I have a HTC Desire and am on the Android platform), but in the preview session that Junhan demoed the app to me and a few other work colleagues on the iPhone 4, I found the app to be excellent.

Everything that I liked about Gothere.sg — various driving public transport suggestions + estimated costs (e.g. avoiding ERP gantrys), trip summaries, smart autocompletion of search locations, etc. — had been shrunk down into one portable app. And the best thing is that the price point of S$1.99 for the app is something that is very affordable.

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Availability: 27th March 2010, via M1 and StarHub, and all authorized resellers
Retail Price: S$638 (including GST)
Quick highlights: Windows Mobile 6.5.3 phone, comes bundled with preloaded navigation from Garmin and Tele Atlas, 3.5 inch WVGA 480×800 screen
Promotions: Consumers who purchase the Garmin-Asus M10 smart phone between 27th March to 2nd May 2010 can get a car kit at a discounted price of S$65 (usual price S$78)

Garmin and Asus made a big splash today at their media event for their upcoming launch of the M10 phone in Singapore.

Now Asus is better known for their range of netbooks and graphics cards, but they have been trying to break into the smartphone market for at least two years. I haven’t been really impressed with Asus smartphones I’ve reviewed in the past as I found that both interface and form factor wise were just so-so.

But the Asus folks believe that this phone is a breakout one that will be lapped up by consumers. Benson Lin, vice president and general manager of Asus’ personal mobile devices business unit, believes that their phone will do very well against the competition, like the upcoming HTC HD mini (also a Windows 6.5.3 phone) and HTC Legend (Android 2.1).

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