Singapore Press Holdings (SPH) has accused Yahoo! of “free-riding” on the print publisher to drive up page views and maximise advertising dollars, as a much-watched legal tussle between old and new media rumbled on in Singapore on Wednesday evening.

In a statement to the stock exchange hours ago, SPH said the United States Internet company had plagiarised its articles by “substantially reproducing the words and expressions used in SPH’s articles without permission”.  …

Singapore is set to see a rare face-off between old and new media, after news emerged yesterday that Singapore Press Holdings (SPH) had sued Yahoo!, claiming that the digital media company had reproduced 23 of its articles without permission from November 2010 to October 2011.

Yahoo! has since denied the claims, with managing editor for Southeast Asia Alan Soon saying yesterday that the company intends to “vigorously” defend itself and that its editorial business model is proven.

The case pits the old against the new. In one corner is SPH, one of the most profitable media companies in the world that publishes a 166-year-old newspaper called The Straits Times; in the other, Yahoo is a “grandfather” of dot.coms but still a relatively young company when it comes to media and content.

More importantly, it highlights the increasingly tough competition facing the online content business in Singapore, especially as established media giants like SPH, which just reported S$1.25 billion in revenues, seek to defend their turf against “over-the-top” or online challengers with leaner operations.

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