Commentary: M1 finally joins the pay-TV party

After years of talking about it, Singapore’s number three telco finally joined the market for pay-TV services on Thursday with a relatively safe and small lineup of TV programmes, along with a slate of casual games for the family.

While M1′s service does not have the stellar A-list of football or movie content, its success or failure in pay-TV could be a test of how competitive Singapore’s new telecom landscape will be, after being reshaped with new next-gen broadband services and changes to exclusive pay-TV content deals this year. …