Singapore’s mapping start-up Gothere.sg launched their new iPhone application about exactly a week ago. I had the pleasure of catching up with Junhan, one of Gothere’s founders, to get both a demo of their app and a status update of what they’ve been doing.

Firstly, below are some YouTube videos that the scrappy Gothere guys have put up on the Interwebs to explain what their app is about:

Basically it’s a front end client app on iPhone that extends their already popular Gothere.sg site. I’m don’t own an iPhone (I have a HTC Desire and am on the Android platform), but in the preview session that Junhan demoed the app to me and a few other work colleagues on the iPhone 4, I found the app to be excellent.

Everything that I liked about Gothere.sg — various driving public transport suggestions + estimated costs (e.g. avoiding ERP gantrys), trip summaries, smart autocompletion of search locations, etc. — had been shrunk down into one portable app. And the best thing is that the price point of S$1.99 for the app is something that is very affordable.

Hitatchi Data Systems (HDS) has just started operations on their one-month old spanking new S$4.6 million Asia Pacific distribution facility in Singapore.

The centre will serve Asia Pacific (excluding Japan), and will serve to bring down shipment times by an average of two business days for customers in the region, said HDS’ Frans van Rijn, senior VP and chief logistics officer at a press conference today.

If you’re a customer in Singapore, it is even better news — shipments can now be delivered in hours. Prior to having this Asia Pacific distribution facility, HDS had to ship their products from US to Japan and then to the rest of Asia Pacific. This Asia Pacific HDS distribution facility is the third to be built globally and joins HDS’ existing distribution facilities in Indianopolis, US and in Waardenburg, Netherlands.

No, it is not SingTel and StarHub you should be angry with. Nor should you fret that the S$66 package – at about S$1-a-match – to watch the World Cup on the telly is four times more than what you had paid in 2006.

Rather, the best reason to switch off from next month’s football extravaganza is because you, the Singapore football fan, have been taken for a ride.

And unless you vote with your remote, prices for sports programming and other pay-TV offerings in future will go further north, after these World Cup deals announced last Friday.

code::XtremeApps, the annual Singapore 24-hour computer programming competition organised by the Information Technology Standards Committee (ITSC), is going green this year with its theme.

Competitors will be required to create an application to promote awareness of environmental issues and sustainable living. The details of the competition guidelines were released last Wednesday 21st April to the public and media, and can be found online here.

This is the fourth year that ITSC has run code:XtremeApps, and the top three teams for both the Open (above 12 years of age) and Junior (below 12 years of age) will stand to win attractive prizes like S$9,000 in cash (per team) or electronic devices.

The more I talk to the Youth Olympic Games folks to uncover stories for Digital Life, the more I find out that some of the really interesting YOG social media content is hidden behind “official” content and not given enough publicity.

Take a look at the Youth Guru YouTube video below. It’s quite a hilarious series, with 15 videos to date. *Chio peng* (aka ROTFLMAO in hokkien dialect). Well done Youth Guru folks!

The content in this series is far more fun than many of the videos on the official Singapore2010 channel on YouTube. Youth Guru should have its own YouTube channel, or just highlighted instead of being lost in the array of official videos on the main channel.

As I’ve said before, I think some of the social media content for YOG needs more love. For example, this Youth Guru series is hilarious. Others, like the Odyssey Singapore 2010 virtual world, needs a little bit more work.

The key issue is that all of them could use a little more publicity. And as I’ve said before, one relatively easy way is to reach out to the Singaporean blogs!

The inaugural Youth Olympic Games, or YOG for short, is running in Singapore this year from 14th to 26th August.

As part of the worldwide promotion to create buzz around the event, the Singapore Youth Olympic Games Organising Committee (SYOGOC), together with the Infocomm Development Authority (IDA), is creating a virtual world called Singapore 2010 Odyssey.

Said RADM(NS) Ronnie Tay, Chief Executive Officer of IDA at the official launch on Saturday 6th March: “The Singapore 2010 Odyssey is a unique virtual world platform offering many possibilities for learning, social networking and entertainment, as it reaches out to the youths from all over the world in a fun and interactive way. The development of the 3D virtual world is testimony to Singapore’s infocomm capabilities in innovatively harnessing digital media technologies to support major events like the Singapore 2010 Youth Olympic Games.”

Of course, what’s more important is the content of this virtual world. I had a preview of the world last Wednesday at a media/blogger session (the news was embargoed till today) but to see how it really was working out, I decided to give it a real life test.

Hard to log in. Keep getting disconnected.

If those problems have kept you from surfing the Web with Wireless@SG, you’ll be happy to hear that the free Wi-Fi hotspot service islandwide is now going to be a breeze to use.

With a new secure sign-on system announced today, you will only need to sign in once on your PC or phone and never have to do it again when you next visit a Wireless@SG hotspot.

NETS, the Singapore electronic payment vendor, just launched their iNETS mobile service, in which you can pay your bills via your mobile phone in Singapore.

The story was covered by quite a few of the main papers in Singapore, like the Straits Times, Today, and My Paper, as this story broke yesterday.

What struck me when I read the story in the Straits Times is that the iNETS mobile payment platform supports “all mobile phones save the iPhone and the Android platform”.

When I read this, I almost fell out of my chair thinking: Errr, aren’t these some of the more popular platforms? And Android phones will definitely be set to grow in the market this year, with the Google Nexus One, Samsung Galaxy Spica, and Motorola Dext already out since February with more to come.

Singapore does do interesting infotech R&D. But it doesn’t get the publicity it deserves, which is such a waste.

Take for example the recent Techfest ’09, which was held at Fusionpolis last week from October 8th to 9th. Techfest, which A*Star I2R (Institute of Infocomm Research) started in 2005, is an open-to-public exhibition showcase of emerging technology research in Singapore. A*Star, for those of our readers who are not familiar with the brand, is a government institution dedicated to charting Singapore’s science and technology future.

Now A*Star has interesting research projects that make for great tech stories, but Techfest ’09 was a bland colourless event. It’s open to the public, but most of the attendees were government folks, and it felt as if many exhibitors — all A*Star folks — were there more because they were “arrowed” into showcasing their work instead of wanting to show off their work to a good audience.

Communic Asia has been a busy week, with IDA press updates on the iN2015 rollout, extension of wireless@SG for another three years (yay!), and launches of phones by both Sony Ericsson (Satio) and Samsung (Jet).

But sometimes just walking the showfloor can uncover interesting technology gems and surprises, and I came across some cool stuff at Broadcast Asia 2009, a sister event to Communic Asia held concurrently at Expo. At the Singapore pavilion at Broadcast Asia in Hall 8, I came across the 3M Vikuiti rear projection film technology being distributed by Singaporean firm GG Alliance.

What you’re seeing is a video being projected on a glass panel that has the 3M Vikuiti film stuck to it, a thin film layer (about 0.3mm) that can be cut to any shape and stuck to any glass panel from the inside. The projection is behind the glass panel (not in front as I originally thought), and the film is easy to both apply (self-adhesive) and remove.