Commentary: Why you should say no to World Cup 2010

No, it is not SingTel and StarHub you should be angry with. Nor should you fret that the S$66 package – at about S$1-a-match – to watch the World Cup on the telly is four times more than what you had paid in 2006.

Rather, the best reason to switch off from next month’s football extravaganza is because you, the Singapore football fan, have been taken for a ride.

And unless you vote with your remote, prices for sports programming and other pay-TV offerings in future will go further north, after these World Cup deals announced last Friday. …