I was on the way to an Office Depot, the most boring store here in San Francisco, when I passed by the Yerba Buena area where Apple was unveiling its new iPhone 5. Past the hype, I walked on round to 3rd Street and picked up a couple of non-magical, non-revolutionary Nexus 7s.
If there’s something to be said about Apple’s event this morning in the United States, it’s that it’s underwhelming. Okay, that’s unfair, seeing that the iPhone 4S launch before that was worse in terms of new features or hardware, but hey, Apple still went on to sell millions of those.
So, warts and all, disappointments and burst bubbles aside, don’t be surprised to see Apple sell loads of the iPhone 5. There are just enough people out there who would buy an iPhone even if it’s a rebadged Blackberry or Nokia. …