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Seagate was given a bloody brusing at the hands of the dismal economy last year. In Q1 2009, the HDD (hard disk drive) market took a steep nosedive and plunged almost 35 per cent.
It sent the industry into shock, and Seagate was badly affected. Not surprising, since most of the hard disks in the world are made by a few players like Seagate, Western Digital, Hitachi, Samasung and Toshiba, of which the first two have the lion’s share.
“Imagine 40 million units wiped out in one quarter,” said Banseng (BS) Teh, sales/marketing VP and managing director of APAC, Seagate at their media update today. “It was the most disasterous quarter for disk drives ever.”
According to him, even during the previous tech recession in 2001 the 31-year old company never saw negative growth — at worst it was almost flat — but the market never shrunk, like it did last year, -1.4 per cent globally in 2009.
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