Availability: 27th March 2010, via M1 and StarHub, and all authorized resellers
Retail Price: S$638 (including GST)
Quick highlights: Windows Mobile 6.5.3 phone, comes bundled with preloaded navigation from Garmin and Tele Atlas, 3.5 inch WVGA 480×800 screen
Promotions: Consumers who purchase the Garmin-Asus M10 smart phone between 27th March to 2nd May 2010 can get a car kit at a discounted price of S$65 (usual price S$78)

Garmin and Asus made a big splash today at their media event for their upcoming launch of the M10 phone in Singapore.

Now Asus is better known for their range of netbooks and graphics cards, but they have been trying to break into the smartphone market for at least two years. I haven’t been really impressed with Asus smartphones I’ve reviewed in the past as I found that both interface and form factor wise were just so-so.

But the Asus folks believe that this phone is a breakout one that will be lapped up by consumers. Benson Lin, vice president and general manager of Asus’ personal mobile devices business unit, believes that their phone will do very well against the competition, like the upcoming HTC HD mini (also a Windows 6.5.3 phone) and HTC Legend (Android 2.1).

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After all these years, and facing the wrath of football fans deprived of live World Cup matches, Singapore’s media regulators finally decided a fortnight ago to rule out exclusive pay-TV content henceforth and bring an end to one of their most costly mistakes of late.

As Acting Minister for Information, Communications and the Arts (MICA), Lui Tuck Yew, told Parliament two weeks ago, the authorities will now force pay-TV operators – mainly StarHub and SingTel now – to share their content.

This brings an end to costly bidding exercises that have made it expensive for football fans to watch exclusive programmes like live Barclays Premier League (BPL) matches.

While a positive move, the question remains if this has come too late, and if the authorities, mainly the Media Development Authority (MDA), an agency within MICA, had allowed such a distorted market to develop over the years.

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