StarHub launches new mobile TV service

Talk about mobile TV brings me back many years – maybe as many as five years – when the first 3G phones came to town in all their bulky and overheated glory. Who can forget how pixelated and jerky the mobile TV or videos were when they were demo’d on these early 3G wonders?

Thus, seeing StarHub launch its new mobile TV offering today reminds me of how far we have come in mobile phone technology.

It’s no wonder StarHub’s new CEO Neil Montefiore, facing the media for the first time in his new role, kicked off the launch today by stressing how much things have changed since those lousy mobile TV programmes of old.

Phones today, he notes, are faster and smarter. Networks too, are keeping up with bandwidth over the air. And finally, the content is appreciated now  – young audiences are no longer averse to watching news or sports on the small screen.

What do StarHub have on offer then? Essentially 24 channels – including CNN, Disney and TVBJ – will be viewable on the small screen for just $1 a day. If you like what you see and want to view it everyday, there’s a $25-a-month subscription that you can sign up for. …