The more I talk to the Youth Olympic Games folks to uncover stories for Digital Life, the more I find out that some of the really interesting YOG social media content is hidden behind “official” content and not given enough publicity.

Take a look at the Youth Guru YouTube video below. It’s quite a hilarious series, with 15 videos to date. *Chio peng* (aka ROTFLMAO in hokkien dialect). Well done Youth Guru folks!

The content in this series is far more fun than many of the videos on the official Singapore2010 channel on YouTube. Youth Guru should have its own YouTube channel, or just highlighted instead of being lost in the array of official videos on the main channel.

As I’ve said before, I think some of the social media content for YOG needs more love. For example, this Youth Guru series is hilarious. Others, like the Odyssey Singapore 2010 virtual world, needs a little bit more work.

The key issue is that all of them could use a little more publicity. And as I’ve said before, one relatively easy way is to reach out to the Singaporean blogs!

The inaugural Youth Olympic Games, or YOG for short, is running in Singapore this year from 14th to 26th August.

As part of the worldwide promotion to create buzz around the event, the Singapore Youth Olympic Games Organising Committee (SYOGOC), together with the Infocomm Development Authority (IDA), is creating a virtual world called Singapore 2010 Odyssey.

Said RADM(NS) Ronnie Tay, Chief Executive Officer of IDA at the official launch on Saturday 6th March: “The Singapore 2010 Odyssey is a unique virtual world platform offering many possibilities for learning, social networking and entertainment, as it reaches out to the youths from all over the world in a fun and interactive way. The development of the 3D virtual world is testimony to Singapore’s infocomm capabilities in innovatively harnessing digital media technologies to support major events like the Singapore 2010 Youth Olympic Games.”

Of course, what’s more important is the content of this virtual world. I had a preview of the world last Wednesday at a media/blogger session (the news was embargoed till today) but to see how it really was working out, I decided to give it a real life test.

…