YOG social media initiatives don’t get enough love

March 12th, 2010 | by Chan Chi-Loong

The more I talk to the Youth Olympic Games folks to uncover stories for Digital Life, the more I find out that some of the really interesting YOG social media content is hidden behind “official” content and not given enough publicity.

Take a look at the Youth Guru YouTube video below. It’s quite a hilarious series, with 15 videos to date. *Chio peng* (aka ROTFLMAO in hokkien dialect). Well done Youth Guru folks!

The content in this series is far more fun than many of the videos on the official Singapore2010 channel on YouTube. Youth Guru should have its own YouTube channel, or just highlighted instead of being lost in the array of official videos on the main channel.

As I’ve said before, I think some of the social media content for YOG needs more love. For example, this Youth Guru series is hilarious. Others, like the Odyssey Singapore 2010 virtual world, needs a little bit more work.

The key issue is that all of them could use a little more publicity. And as I’ve said before, one relatively easy way is to reach out to the Singaporean blogs!


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