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Singapore’s first Bluetooth beacon marketing campaign takes aims at runners

Singapore’s first Bluetooth beacon marketing campaign takes aims at runners

October 29th, 2014 | by Raymond Lau
The gamification fad appears to have died down, but that’s not stopping Pocari Sweat and 7-Eleven from launching a mobile app that rewards runners who are near Bluetooth beacons placed in 7-Eleven outlets across...

Cool glass display technologies at Broadcast Asia 2009

June 19th, 2009 | by Chan Chi-Loong
Communic Asia has been a busy week, with IDA press updates on the iN2015 rollout, extension of wireless@SG for another three years (yay!), and launches of phones by both Sony Ericsson (Satio) and Samsung (Jet). But sometimes just...

Notes from unConference 2009

May 17th, 2009 | by Aaron Tan
Techgoondu had the chance to be at unConference 2009 held yesterday at the Biopolis, thanks to the kind folks at e27 who had put together an excellent program that brought together some of the top forward-thinkers in the region....
7 10 hot babes, 10 weeks, 1 winner

May 15th, 2009 | by Chan Chi-Loong
Think of as another “America’s Next Top Model” type of show. Except that it is set in Asia, the episodes of this reality series are available only online, and it is a homegrown experiment by...

Are ads killing good journalism?

February 10th, 2009 | by Chan Chi-Loong
Journalism is dying. Or to be more precise, old-school newspapers and traditional media is dying. Venerable newspapers like the Chicago Tribune have filed for bankruptcy protection, and even the New York Times is under threat. I...

Internet ad revenue to go up; newspaper ads, down

December 18th, 2008 | by Chan Chi-Loong
It is no surprise really, for those of us not asleep at the wheel, that newspapers are under major threat. According to this insightful December 9th 2008 press release by market research firm ZenithOptimedia, ad spend on the...