The future of business collaboration is in web-based social networks, and software vendors of all stripes are all stampeding to gain mindshare in this space.

For example, IBM has LotusLive, Microsoft has their Azure platform, and Google has Google Apps.

And at a media event today, Salesforce.com folks talked about their upcoming launch of Chatter, yet another Facebook-like social networking collaboration platform, this time for their Salesforce.com customer base.

According to Jeremy Cooper, Asia Pacific’s regional VP for marketing at Salesforce.com, Chatter will be live by the middle of this year. It was announced last year in November 2009, and is currently already available for developers in a private beta. I’ll let their Chatter YouTube video explain what it is all about:

There has always been rivalry in the tech industry, but it’s not that common when a tech giant chooses to name and launch a direct assault on an opponent.

Take a look at the following YouTube video, which was just put up yesterday by Microsoft on YouTube, on why their solutions are better than Google’s cloud ones. Basically it charges that Google only has cloud-based solutions, whilst Microsoft has a mix of on-prem and cloud solutions that fit its customers better.

My comment is that the world is migrating towards cloud-based solutions (with some caveats as kinks are being worked out), so vendors either evolve or be rendered obsolete. And with Google in the driver’s seat on this, it can’t be fun for others having to play catch up.

The Internet has been abuzz with Google’s announcement of Buzz, their new social networking platform that they just announced about a day ago.

Of course, Facebook is the king of the hill in the social networking space that Google is going after.

Reams of commentaries and news analysis has been written about this — here are some excellent ones by PC Mag and TechCrunch — so I’m not going to delve into the history and just go straight to the point with my comments.

With Buzz bundled in Gmail natively, my gut feel is that it has a good chance of taking off, especially with the huge Gmail install base. Went to the Buzz website to find out more, but apparently it’s not available for Singapore yet.

Here’s their statement on the site:

We’re still rolling out Buzz to everyone, so if you don’t see it in your Gmail account yet, check back soon.

*Update*: It’s now up for me. That was fast!

That’s about it for the newspoint. The story I really want to write, however, is how Google has been taking over all the tools I’ve been using.

So you have ripped apart your DHL package and started messing around with your spanking new Nexus One from Google.

Wait a second, I hate to spoil your party, but this “Superphone” needs a lot of extra fiddling with for you to get the absolute best out of it. For example, getting MMS to work with it – especially on StarHub – is still something of a mystery to many users. Trying to call someone requires you to scroll through the Contacts list.

Well, we don’t want that! After playing with my own Nexus One for over a week, I’m glad to have found ways to get around these little irritating moments in an otherwise excellent phone.

Here’s an all-in-one guide to get you quickly off the blocks:

Scenic sightseeing tours – not tanks making minced meat out of hapless civilians – are the results you will find if you do an online search for “Tiananmen Square” or “Tibet” while in China.

Propaganda, not reality, is what you get when looking for information behind the Great Firewall of China, so goes the Western view of China’s Internet censorship regime.

Thus, Google’s threat today to pull out of China altogether and to provide a search that is unfettered by the communist government’s censorship regime, has been greeted by some Western commentators as a good thing for freedom of speech in the awakening giant.

Question is: are things that simple? Dig deeper and you will find that this story of Google versus China has a lot more questions than answers.

Yes, Google has spoken… when it comes to improving its map’s accuracy and ease of use, it’s going to haul ass as it brings in multiple data streams quickly.

At a press conference held in the basement level of the Dhoby Ghaut MRT station in Singapore, LTA and Google announced a new data partnership between the two which promises to help LTA reach its goal of creating a “people-centred land transport system that shows the commuter how to commute seamlessly”, according to Mr Yam Ah Mee, LTA’s chief executive.

Are homegrown online maps being side-lined?
However, it’s interesting to note that this visualisation of the “penultimate” transport network will not be stewarded by homegrown online map providers like gothere (lauded by Singapore Prime Minister Lee Hsien Loong in a national speech) and Singapore Press Holdings’ Rednano search engine.

Voice search for your phone – sounds good yeah?

I thought so too – so I tried out the latest Google Mobile App‘s voice search feature on my Nokia E71 (which means the S60 flavour of the app).

The app is basically kinda like a one-stop-shop to quickly link to and search through Google stuff, so you will need a data connection (wifi or cellphone network), and the other mobile apps (Gmail, Google Maps etc) loaded if you want to fire it up from the above home screen.

If you enable its location-based function, it’s supposed to yield more relevant results. But it didn’t seem to do anything for me in terms of returning more relevant search results so I shut that feature off.

Microsoft, as you may have heard, is launching a new search engine called Bing.com. What a horrendously silly name. Now I know why.

Dr Qi Lu, President of Microsoft’s Online Services Group just explained 5 mins ago in a worldwide press conference call that the word Bing comes from two Chinese characters – bi and ing (sorry my hanyu pinyin is crap) and that together the two words mean “to be very certain in your answer.” They also want to make bing into a verb!

Microsoft’s strategy to fight Google? It says it’s by building loyalty with users by winning them over one at a time.

Differences vs Google and Yahoo – three key areas:

>>Delivering of best results: type in UPS, and you will get back an UPS link and tracking application, type BT and you get back a customer service number.

>>Bringing new level of organisation: type Bill Gates, you see his pictures, video, speeches,
going deep in four verticals – shopping, travel and local (one more i missed, maybe food?)

Thus the technology approach is more focused on the intent of the user, that is, according to Microsoft, to bring search to “new frontiers”, and to give more satisfying results to users.

Techgoondu had the chance to be at unConference 2009 held yesterday at the Biopolis, thanks to the kind folks at e27 who had put together an excellent program that brought together some of the top forward-thinkers in the region. Here’s a recap of what I felt were the highlights of the event:

Panel discussion: Innovation in Asia and where is it heading?

This piece of disclosure by StarHub CEO Terry Clontz, which I wrote about in an article in the Business Times on StarHub’s fourth quarter results earlier this month, seems to have gone unnoticed, so I am hoisting it up again: Google G2 phones – the qwerty keypad-less guise of Google’s open source operating system-based phone – could be in Singapore by June.

Besides StarHub, MobileOne is also thinking second-generation when it comes to Google’s shiny new toy. Earlier this month, the Straits Times reported that M1 was talking with HTC about bringing in the vendor’s G2 phones “soon”. That phone might well be the HTC Magic (pictured above), which the Taiwanese smartphone vendor unwrapped at the Mobile World Congress in Barcelona this month.

There is no news yet from SingTel, which launched the G1 HTC Dream phone in a glitzy affair here last week, on its G2 phone launch schedule.