What with the surge in the number of bands trying to cut their teeth in the music realm, the battle of selling CDs to music junkies seem to be intensified on the Web, rather than on retail shelves.
Taking the heed of Radiohead (aka the greatest rock band of all time), Nine Inch Nails also went on to release their latest album on their website as a completely free download available in a large variety of formats. And the files weren’t small, compressed files either. Users with great patience can choose to download the entire album in the 1.2gb WAV “better than CD-quality” version.
Letting fans freely download the album appears to be an interesting marketing technique, considering the band had given away the first single freely, and the second single was released on their Facebook iLike page. And with record labels repeatedly claiming that such online downloads will rob them from CD sales, it would be interesting to note if this theory holds water, after physical copies of the Nine Inch Nails album hits the stores this month.