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Techgoondu > Blog > Enterprise > Salesforce.com: We’re giving CRM social networking tools for free
EnterpriseInternet

Salesforce.com: We’re giving CRM social networking tools for free

Chan Chi-Loong
Last updated: June 13, 2014 at 4:47 PM
Chan Chi-Loong
Published: September 23, 2010
2 Min Read

Barely has Salesforce.com’s social networking tool Chatter been launched — exactly three months since their launch date of Chatter on June 22nd — and they are pushing out Chatter version 2.0 out already.

According to an announcement by Salesforce.com last night, the upgrade consists of a “re-architecture” of all Salesforce.com’s apps to use the social networking capabilities of Chatter.

What you get in the “new” Chatter are more analytics and dashboards, easier ways for users to find conversations, and a desktop-based software version (if you hate using browsers to connect to the web, which is strange for a cloud solution!). Extensions to mobile platforms like Apple’s iOS, Android and Blackberry will be available late this year or early next year.

What’s more interesting, of course, is how Chatter is priced: it’s free for existing users of Salesforce.com CRM or Force.com users, or US$15 per user per month otherwise. Salesforce.com’s CEO Marc Benioff touted in the press release that more than 20,000 customers have deployed Chatter (now version 2.0), which is of course a no-brainer: I’m guessing it’s mostly existing customers, and therefore free.

I’m not really surprised that Chatter is free, because it makes sense. If you put a price to it, you’ll be compared to all the free social networking tools out there with a far bigger universe of users (e.g. Facebook or Twitter). Social networking tools is also a great way to defend your turf: Get customers to stick to or recommend others to try the platform. There’s a growing bunch of cloud-based CRM competitors like Zoho and SugarCRM that has followed in the footsteps that Salesforce.com has trailblazed. Salesforce has to keep an eye out on these even as they move on to bigger fish like Microsoft and IBM.

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4 Comments
  • Lauren says:
    June 21, 2011 at 7:01 pm

    I think It’s much easier just to use SugarCRM! When using it from a marketing standpoint it’s much easier to link SugarCRM and Hubspot. Check out this webinar next month for more information on how the link is done. http://bit.ly/jLE015

    Reply
  • Jean Dimans says:
    June 21, 2011 at 5:48 am

    Hi everyone I would like to share with you that I am using now one website which offers me lots of business tools and these tools are mainly CRM, Project Management, Accounting and Finance, HRMS and many others. If you have a look at Workforcetrack.com there you will find many other interesting things. The best part is the price that it is affordable and also it has discounts. I would recommend you to visit this site and the link is placed above.

    Reply
  • Anna says:
    December 6, 2010 at 10:04 pm

    A free Outlook Social Connector provider is now available for Salesforce Chatter. It’s been recently made available by InvisibleCRM, a techlogy provider bridging PIM systems and CRMs.
    For more details on Chatter provider, please visit http://www.invisiblecrm.com/outlookchatter/.

    Reply

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