Software giant SAP has opened a new office in Surabaya, Indonesia – its second in Southeast Asia’s biggest economy.
The company said today that it sees great potential in Indonesia, which has a young workforce, a rising middle class and affluent consumers.
The new office will help SAP tap into this potential, particularly in Surabaya – the centre of business and education in East Indonesia – by setting up new teams focusing on sales, marketing and partner operations to support customers and partners.
To meet the growing demand for IT professionals in Indonesia, SAP has partnered 12 universities including Brawijaya University in Malang and Institut Teknologi Sepuluh Nopember in Surabaya under its University Alliances Program.
Since 2010, over 7,000 Indonesian students have been trained on SAP technologies, out of which 700 are from the Institut Teknologi Sepuluh Nopember.
SAP has been operating in Indonesia since 1997.
