In association with Keysight Technologies
By Marie Hattar
Technology isn’t just evolving – it’s reshaping how we live, work, and connect. As we look ahead to the next decade, three megatrends stand out: advanced communication technology, artificial intelligence (AI), and sustainability.
These megatrends are not just reshaping industries; they are societal shifts that have the potential to change the way we interact with the world. And the decisions we make today could shape how connected, intelligent, and resilient our future becomes.
The challenge? Not just keeping pace but leading with intention. Because progress is not inevitable; it’s something we have to design.
Advanced communication technology: Building what’s next
The evolution of communication technology is transforming how we connect and interact. At Keysight, we’re at the forefront of enabling next-generation communication technologies, with solutions that support 6G research by providing state-of-the-art testbeds and simulation tools that help validate and accelerate new wireless innovations.
By 2030, 6G could revolutionise global communication, seamlessly integrating the digital, physical, and human worlds in terms of expanded access through non-terrestrial networks, advanced sensing for real-time monitoring and adaptive interactions, and digital twins enabling virtual replicas of physical systems for optimisation.
Keysight is helping to unlock the potential of 6G by collaborating with industry leaders to develop and test emerging technologies. Take a look at how Keysight and Northeastern University are laying the technical groundwork for 6G.
While Keysight offers 6G-ready solutions that support waveform generation, channel emulation, and over-the-air testing, ensuring reliable and efficient connectivity, the true power of 6G lies in its applications over the next decade.
Imagine digital experiences that adjust to your context in real-time. Picture wearable sensors enabling virtual meetings that truly feel face-to-face.
In healthcare, tiny 6G-enabled nodes could drive a new era of personalised medicine. A diabetic patient could have a sensor under the skin, continuously monitoring blood sugar and adjusting insulin in real-time.
These innovations bridge the gap between the digital and physical worlds, transforming how we live, work, and innovate.
AI: The disruptor of our time
As AI continues to shape industries and redefine possibilities, it’s crucial to ensure that these innovations are reliable and ethically developed. Keysight’s AI-based analytics and machine learning tools enhance the precision of test results and improve the efficiency of automated testing processes.
AI has been in motion since the 1950s. From early projects like the robotic mouse Theseus to the leap triggered by ChatGPT in 2020, we’re now seeing AI reshape everything—from work to education to medicine.
By 2030, the AI market is projected to exceed US$1.8 trillion, driving transformation in areas such as:
- Education: Real-time analytics delivering personalised learning strategies tailored to each student based on individuals’ needs and learning styles.
- Sustainability: Advanced algorithms could look at historical data, current conditions, and real-time data to power predictive maintenance, smart grid management, and renewable energy forecasting.
- Drug Discovery: Analysing massive datasets in short periods of time could lead to faster breakthroughs in medicine.
But with power comes risk – bias, job displacement, data privacy, and misuse.
Keysight’s approach to AI emphasises ethical innovation, ensuring that new advancements are both impactful and responsible. Watch this video to hear the latest on Keysight AI for data centres.
If we want AI to be a force for good, we have to build it that way. That means ethical design, transparency, and responsible governance—so technology uplifts people, not just profits.
Sustainability: Innovation with purpose
In a world increasingly focused on sustainability, technology must evolve responsibly. At Keysight, we recognise that innovation and sustainability must go hand in hand.
As we drive toward more advanced tech, we have to ask: Are we building a future that’s sustainable?
According to the National Oceanic and Atmospheric Administration, the world’s global energy consumption hit a record high, increasing by 2 per cent in a single year – equivalent to adding 12 large nuclear power plants in a year. This trajectory is unsustainable.
Key challenges in sustainability include reducing greenhouse gas emissions, securing long-term energy supplies, responsible resource extraction, and curbing overall energy consumption.
Innovation could answer these challenges. That could mean:
- Smart grids and energy management: Enabling real-time communication between energy producers and consumers to optimise usage, reduce waste, and integrate renewables.
- Automation: Driving efficiency, cost saving, and seamless integration of renewable energy into systems while addressing maintenance and grid management.
- Electrifying transportation: Expanding beyond electric cars to include buses, trains, boats, and even planes.
Leading with purpose
6G could redefine connectivity, AI could unlock new levels of intelligence, and sustainability could secure our planet’s future—but only if we steer these advancements with purpose.
At Keysight, we are committed to accelerating innovation in these critical areas. From pioneering next-generation communication solutions to advancing AI-driven testing and fostering sustainable practices, we’re partnering with industry leaders to shape a connected, intelligent, and sustainable future.
Marie Hattar is chief marketing officer at Keysight Technologies
