By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
TechgoonduTechgoonduTechgoondu
  • Audio-visual
  • Enterprise
    • Software
    • Cybersecurity
  • Gaming
  • Imaging
  • Internet
  • Media
  • Mobile
    • Cellphones
    • Tablets
  • PC
  • Telecom
Search
© 2023 Goondu Media Pte Ltd. All Rights Reserved.
Reading: Microsoft’s Creative Destruction?
Share
Font ResizerAa
TechgoonduTechgoondu
Font ResizerAa
  • Audio-visual
  • Enterprise
  • Gaming
  • Imaging
  • Internet
  • Media
  • Mobile
  • PC
  • Telecom
Search
  • Audio-visual
  • Enterprise
    • Software
    • Cybersecurity
  • Gaming
  • Imaging
  • Internet
  • Media
  • Mobile
    • Cellphones
    • Tablets
  • PC
  • Telecom
Follow US
© 2023 Goondu Media Pte Ltd. All Rights Reserved.
Techgoondu > Blog > Software > Microsoft’s Creative Destruction?
Software

Microsoft’s Creative Destruction?

Oo Gin Lee
Last updated: February 8, 2010 at 10:31 AM
Oo Gin Lee
Published: February 5, 2010
0 Min Read

A must-read for everyone.

Written by an ex-MS employee, this guy shares why Microsoft has become what he calls a “clumsy innovator” and why non of the “wow” gadgets coming out these last few years – Kindle, iPhone, Android, Facebook – is from the computing giant.

http://www.nytimes.com/2010/02/04/opinion/04brass.html?pagewanted=1

Google Maps packs in the data with LTA and Quantum Inventions
A quarter of malware now uses encryption to bypass defences: Sophos
A majority of Singapore consumers happy to buy things over WhatsApp: Twilio
Technology changing cinematography and film production
Microsoft Surface RT to cost from S$668 in Singapore
TAGGED:Microsoft

Sign up for the TG newsletter

Never miss anything again. Get the latest news and analysis in your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Whatsapp Whatsapp LinkedIn Copy Link Print
Previous Article iNETS mobile: Would you use this?
Next Article Buzz vs Facebook, and my seduction by Google
2 Comments
  • Chi-Loong says:
    February 8, 2010 at 12:47 pm

    @limbeer

    Heh. Crisis comms by Microsoft, and actually quite well done.

    I’m going to go on a small sidetrack and talk about why I think this is an example of well done comms — mainly because as a PR/journo hybrid, I’ve interest in this area. 🙂

    I’m always drawn back to the the 4Ds of crisis comms management: deflect, dismiss, defeat and defer, depending on the power and passion of the folks you’re trying to influence.

    deflect — powerful, but not passionate
    dismiss — not powerful, not passionate
    defeat — not powerful, passionate
    defer — powerful and passionate

    Microsoft has deflected the issue and stated their points on their own blog (where they control the message).

    In this case, the NYT piece is definitely powerful and has broad reach, but the only ones who really care are Microsoft employees. The rest — consumers and investors may be interested, but have far less passion.

    So deflect it. The rebuttal article talked mainly about Microsoft’s point of view on innovation and did not engage with the NYT article (i.e. refute charges) besides a one-liner voicing disagreement. And the points they brought up on innovation serves as a nice counterpoint to the NYT story.

    Dismissing is probably wrong, as the NYT piece needs some response. Defeating is wrong as well, as going after NYT or author for printing the piece is probably not the best way to go; taking the high road is smart.

    And defering is of course plain wrong in this case and going to blow up the issue unnecessarily. One example of deferment is the Toyota Prius brake recall debacle going on; deferring, apologizing and giving info ASAP is the right tack to take.

    In all, a well-thought out and executed PR response from MS.

    Reply
  • limbeer says:
    February 8, 2010 at 11:14 am

    And MS’s official response here.

    http://blogs.technet.com/microsoft_blog/archive/2010/02/04/measuring-our-work-by-its-broad-impact.aspx

    Reply

Leave a ReplyCancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Stay Connected

FacebookLike
XFollow

Latest News

Data centre networks and the challenges of scaling AI clusters
Enterprise
July 15, 2025
Canon EOS R50 V review: Compact mirrorless camera for vloggers
Imaging
July 14, 2025
Razer Freyja, Kraken V4 Pro review: Haptic feedback promises better feel for games
Gaming PC
July 14, 2025
Thermomix TM7: A German kitchen helper that cooks Singapore chilli crab
Internet
July 11, 2025

Techgoondu.com is published by Goondu Media Pte Ltd, a company registered and based in Singapore.

.

Started in June 2008 by technology journalists and ex-journalists in Singapore who share a common love for all things geeky and digital, the site now includes segments on personal computing, enterprise IT and Internet culture.

banner banner
Everyday DIY
PC needs fixing? Get your hands on with the latest tech tips
READ ON
banner banner
Leaders Q&A
What tomorrow looks like to those at the leading edge today
FIND OUT
banner banner
Advertise with us
Discover unique access and impact with TG custom content
SHOW ME

 

 

POWERED BY READYSPACE
The Techgoondu website is powered by and managed by Readyspace Web Hosting.

TechgoonduTechgoondu
© 2024 Goondu Media Pte Ltd. All Rights Reserved | Privacy | Terms of Use | Advertise | About Us | Contact
Follow Us!
Never miss anything again. Get the latest news and analysis in your inbox.

Zero spam, Unsubscribe at any time.
 

Loading Comments...
 

    Welcome Back!

    Sign in to your account

    Username or Email Address
    Password

    Lost your password?