By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
TechgoonduTechgoonduTechgoondu
  • Audio-visual
  • Enterprise
    • Software
    • Cybersecurity
  • Gaming
  • Imaging
  • Internet
  • Media
  • Mobile
    • Cellphones
    • Tablets
  • PC
  • Telecom
Search
© 2023 Goondu Media Pte Ltd. All Rights Reserved.
Reading: Singapore is the world’s most Facebooked nation, says Hitwise
Share
Font ResizerAa
TechgoonduTechgoondu
Font ResizerAa
  • Audio-visual
  • Enterprise
  • Gaming
  • Imaging
  • Internet
  • Media
  • Mobile
  • PC
  • Telecom
Search
  • Audio-visual
  • Enterprise
    • Software
    • Cybersecurity
  • Gaming
  • Imaging
  • Internet
  • Media
  • Mobile
    • Cellphones
    • Tablets
  • PC
  • Telecom
Follow US
© 2023 Goondu Media Pte Ltd. All Rights Reserved.
Techgoondu > Blog > Media > Singapore is the world’s most Facebooked nation, says Hitwise
Media

Singapore is the world’s most Facebooked nation, says Hitwise

Chan Chi-Loong
Last updated: June 13, 2014 at 4:44 PM
Chan Chi-Loong
Published: February 18, 2012
3 Min Read

Singapore is the most facebooked nation in the world.

So says web analytics company Experian Hitwise, who samples global web traffic data for marketing insights.

In a recently released 2011 report by them that detailed Singaporean’s social habits, it was found that Singaporeans spend a heck of a lot of time on Facebook. According to them, we are the top Facebook users in the world in terms of time spent per session.

Although Facebook was by far the most popular social tool (32 percent by website traffic to social networking sites), it was by no means the only one Singaporeans used.

YouTube took second place (21 percent share of web traffic) and Google+ third place (16 percent web traffic).

As for Twitter, the platform and our local Hardwarezone forums have a combined web traffic of about 6.67 percent.

Here are some additional stats by Hitwise:

Fashion and shopping
— UK fashion brand ASOS was the top fashion website Singaporeans went to (at 13.22 percent web traffic in this category), followed by Forever 21 (4.03 percent).

— Top luxury apparel was China-based website Chinese-luxury (formerly BaoTime), at 7.05 percent web traffic in this category.

— Top discount coupon sites in Singapore are Groupon Singapore and Deal.com.sg, with a combined share of 35.25 percent web traffic in this category.

Computers and electronics
— Apple was top of recall for Singaporeans, with 13.24 percent web traffic for the Computers category. This was closely followed by Lenovo at 11 percent.

— The top five search terms for electronics and computers are: Apple, Samsung, Apple Singapore, Samsung Singapore, and Canon.

Entertainment, multimedia and music
— Channel NewsAsia, ESPN and Bloomberg.com take the top three spots in the television entertainment category accounting for a total of 50.24 percent share of visits.

— YouTube is the big leader with 61.69 percent website traffic in the multimedia channels category.

— Singaporeans are big K-Pop fans. In the music bands and artistes category, K-Pop websites like ALLKPOP.com, Wonderful Generation, Big Bang Updates and SONEms drew a combined 65.49 percent of web traffic.

Whilst the statistics are really interesting, I would voice caution in believing that these statistics tell the entire picture.

Nobody knows for certain how the above web statistics are calculated except for the web analytics company themselves.

Companies like Hitwise, Alexa, Quantcast, and ComScore keep their analytics algorithms secret, which means it is almost impossible to compare methodologies between two such companies. So these statistics are purely from Hitwise’s perspective, and another vendor might give you different answers.

Viewqwest adds China’s PPTV to its fibre broadband offering
We are ONE!
Singapore-made Orastream app offers scalable, smooth music streaming
Snapchat adds AR animations for visitors to Singapore’s Haji Lane
The new copyright challenge: AI-generated content
TAGGED:alexacomscorefacbookhitwisequantcastTwitter

Sign up for the TG newsletter

Never miss anything again. Get the latest news and analysis in your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Whatsapp Whatsapp LinkedIn Copy Link Print
Previous Article Commentary: Reality check on the cloud
Next Article Fibre broadband start-up MyRepublic takes on the Big Three telcos
2 Comments
  • WeeBeingOverrun says:
    February 18, 2012 at 12:43 am

    – Top luxury apparel was China-based website Chinese-luxury (formerly BaoTime), at 7.05 percent web traffic in this category.Dafuc. GG.

    Reply

Leave a ReplyCancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Stay Connected

FacebookLike
XFollow

Latest News

Canon EOS R50 V review: Compact mirrorless camera for vloggers
Imaging
July 14, 2025
Razer Freyja, Kraken V4 Pro review: Haptic feedback promises better feel for games
Gaming PC
July 14, 2025
Thermomix TM7: A German kitchen helper that cooks Singapore chilli crab
Internet
July 11, 2025
Grab goes driverless with electric shuttle trial for employees in Singapore
Enterprise
July 10, 2025

Techgoondu.com is published by Goondu Media Pte Ltd, a company registered and based in Singapore.

.

Started in June 2008 by technology journalists and ex-journalists in Singapore who share a common love for all things geeky and digital, the site now includes segments on personal computing, enterprise IT and Internet culture.

banner banner
Everyday DIY
PC needs fixing? Get your hands on with the latest tech tips
READ ON
banner banner
Leaders Q&A
What tomorrow looks like to those at the leading edge today
FIND OUT
banner banner
Advertise with us
Discover unique access and impact with TG custom content
SHOW ME

 

 

POWERED BY READYSPACE
The Techgoondu website is powered by and managed by Readyspace Web Hosting.

TechgoonduTechgoondu
© 2024 Goondu Media Pte Ltd. All Rights Reserved | Privacy | Terms of Use | Advertise | About Us | Contact
Follow Us!
Never miss anything again. Get the latest news and analysis in your inbox.

Zero spam, Unsubscribe at any time.
 

Loading Comments...
 

    Welcome Back!

    Sign in to your account

    Username or Email Address
    Password

    Lost your password?