HP is upping its ante in the red-hot big data market with new additions to its AppSystems portfolio that helps enterprises glean useful business insights from truckloads of data.
For starters, AppManager for Hadoop is a new dashboard application that helps companies analyse corporate data using Apache Hadoop, an open source software that breaks down complex data into smaller chunks for analysis by clusters of computers.
In addition, HP’s AppSystem appliance for Vertica now integrates better with Hadoop clusters for organisations that want to overcome some of Hadoop’s limitations. For instance, Hadoop does not support real time analytics, and has limited integration with existing business intelligence tools.
The Hadoop integration is part of a slew of enhancements baked into HP’s Vertica Analytics Platform 6.1. The analytics software now boasts of faster SQL performance, support for cloud deployment on Amazon virtual machines, as well as prebuilt R query language packs that speed up data processing.
HP is also targeting telcos with its Telco Big Data and Analytics, a software suite that lets telecoms operators run targeted ads from advertisers based on subscriber profiles and user behaviour.
“We’re trying to help carriers democratise the information they already have, and using that intelligence to better meet subscriber needs,” Jeff Edlund, chief technologist for HP’s communications, media and entertainment segment, told Techgoondu on the sidelines of HP Discover in Frankfurt, Germany.
At the event, company executives also unveiled a workshop-based programme to help companies align IT and organisational goals, as well as identify critical factors for a successful big data strategy.