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Sony Alpha 7 and 7R to reach Singapore in end-November

October 17th, 2013 | by Wilson Wong
Sony Alpha 7 and 7R to reach Singapore in end-November

Alpha A7R (9)


When Sony unveiled its RX1 full-frame compact camera early this year, many fans knew that it was a matter of time before a full-frame equivalent turned up for the company’s mirrorless range.

That’s now arrived in the form of the Alpha 7 and 7R. With these two shooters, Sony has also become the first to get full-frame sensors on its mirrorless interchangeable lens cameras (ILCs).

A 24.4MP CMOS sensor will be mounted on the Alpha 7 and a 36.4 MP one for the 7R, which brings it on par with Nikon’s D800. The Sony cameras will be matched with the latest Bionz X image processor that promises faster image processing speed and image quality.

Having a high resolution full-frame sensor brings several merits. For one, you can crop aggressively and still be able to print very large posters. More pixels also allow for a better graduation of colours at native resolution as there are more lines to represent the colour changes.

Alpha A7R (2)

Sony’s new cameras will come with an improved XGA OLED Tru-Finder (viewfinder) to offer a stable shooting platform when you place camera on your face. Good viewfinders also will allow the use of adapted lens on the body. The camera body itself will be dust- and water-resistant and comes with custom controls.

Like the other offerings in the market, the Alpha 7 and 7R are enabled with Wi-Fi and NFC (near field communications), so you can quickly pair the camera with a smartphone or tablet to share the photos online. Like the RX100 II, the new cameras can also be remotely controlled via the smartphone app.

The Alpha 7 and 7R will be available in time for the year-end shopping season, when it turns up at Sony dealers from end-November.

No local pricing yet for Singapore, though the Alpha 7 is tagged at US$1,700 and the Alpha 7R is going for US$2,300 in the United States.

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