By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
TechgoonduTechgoonduTechgoondu
  • Audio-visual
  • Enterprise
    • Software
    • Cybersecurity
  • Gaming
  • Imaging
  • Internet
  • Media
  • Mobile
    • Cellphones
    • Tablets
  • PC
  • Telecom
Search
© 2023 Goondu Media Pte Ltd. All Rights Reserved.
Reading: Subscription video streaming to dominate APAC OTT video market
Share
Font ResizerAa
TechgoonduTechgoondu
Font ResizerAa
  • Audio-visual
  • Enterprise
  • Gaming
  • Imaging
  • Internet
  • Media
  • Mobile
  • PC
  • Telecom
Search
  • Audio-visual
  • Enterprise
    • Software
    • Cybersecurity
  • Gaming
  • Imaging
  • Internet
  • Media
  • Mobile
    • Cellphones
    • Tablets
  • PC
  • Telecom
Follow US
© 2023 Goondu Media Pte Ltd. All Rights Reserved.
Techgoondu > Blog > Enterprise > Subscription video streaming to dominate APAC OTT video market
EnterpriseMedia

Subscription video streaming to dominate APAC OTT video market

Aaron Tan
Last updated: November 24, 2015 at 12:56 PM
Aaron Tan
Published: November 24, 2015
3 Min Read

Subscription video on demand (SVOD) services will dominate the market for video streaming services in the Asia-Pacific region, according to a top executive at payment service provider Vindicia.

“The entry of Netflix into the Asia-Pacific market is raising visibility for those types of services,” said Michael Greco, vice president of Vindicia Asia-Pacific.

“In mature markets like Australia, for example, the entry of Netflix has helped to raise awareness of the services from existing SVOD service providers,” he added.

Indeed, according to a report by Digital TV Research, SVOD will become the largest revenue source in 2020 globally.

The report forecasts 249 million SVOD homes by 2020, up from 20 million in 2010 and an expected 117 million by end-2015.

SVOD revenues will also soar from US$1 billion in 2010 to US$7.6 billion in 2014, before hitting US$21.6 billion in 2020.

“SVOD has developed even faster than we expected in our last edition a year ago,” said Simon Murray, principal analyst at Digital TV Research.

“Some of this growth was spurred by Netflix’s aim to establish operations in 200 countries by end-2016. Not only has the launch of Netflix boosted each market, but the anticipation of its launch has galvanised local players into action – creating a whirlwind of promotional activity,” he added.

The dominance of SVOD over ad-based video streaming services is hardly surprising, given that consumers have little patience for ads in the context of OTT (over-the-top) video content.

“Unlike on television and radio, ads don’t just run – OTT ads are notoriously slow to load and play,” Greco told Techgoondu.

“They offer a poor user experience, and consumers have grown all too accustomed to skipping ads online. An ad-based model might work for occasional users, but ads are likely to drive away consumers who want more of your content or who are willing to pay a premium for a better user experience,” he added.

On the contrary, an SVOD service enables consumers to establish a relationship with OTT video providers.

“They cease to be just viewers or listeners; they choose to be your customers on an ongoing basis. Just as crucially, subscription provides a foundation on which to build the multi-device user experience consumers expect,” Greco said.

To capitalise on the growing popularity of subscription video services in the region, Vindicia opened its APAC headquarters in Singapore earlier this year. Its customers include Foxtel in Australia and Media Prima in Malaysia.

Singtel offers home automation with new SmartHome service
Q&A: SD-WAN interest grows in Singapore as businesses look to cut telecom costs, says Silver Peak
Internet ad revenue to go up; newspaper ads, down
Q&A: APIs needed to accelerate IoT growth, says CA
Commentary: MDA tells SingTel to show BPL matches on rival channels
TAGGED:NetflixSVODvideo streaming

Sign up for the TG newsletter

Never miss anything again. Get the latest news and analysis in your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Whatsapp Whatsapp LinkedIn Copy Link Print
Previous Article Goondu review: Sony Xperia Z5 has great camera, needs to be slimmer
Next Article Sony RX1R Mark 2 turning up in Singapore, costs S$4,999
Leave a Comment

Leave a ReplyCancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Stay Connected

FacebookLike
XFollow

Latest News

Grab goes driverless with electric shuttle trial for employees in Singapore
Enterprise
July 10, 2025
Samsung slims down Galaxy Z Fold 7, packs in 200MP camera in major upgrade
Cellphones Mobile
July 9, 2025
Singapore expands AI assurance pilot to test AI agents, detect prompt injections
Enterprise Software
July 7, 2025
In search of fairer deal for content creators, Cloudflare blocks AI scrapers
Internet Media
July 3, 2025

Techgoondu.com is published by Goondu Media Pte Ltd, a company registered and based in Singapore.

.

Started in June 2008 by technology journalists and ex-journalists in Singapore who share a common love for all things geeky and digital, the site now includes segments on personal computing, enterprise IT and Internet culture.

banner banner
Everyday DIY
PC needs fixing? Get your hands on with the latest tech tips
READ ON
banner banner
Leaders Q&A
What tomorrow looks like to those at the leading edge today
FIND OUT
banner banner
Advertise with us
Discover unique access and impact with TG custom content
SHOW ME

 

 

POWERED BY READYSPACE
The Techgoondu website is powered by and managed by Readyspace Web Hosting.

TechgoonduTechgoondu
© 2024 Goondu Media Pte Ltd. All Rights Reserved | Privacy | Terms of Use | Advertise | About Us | Contact
Follow Us!
Never miss anything again. Get the latest news and analysis in your inbox.

Zero spam, Unsubscribe at any time.
 

Loading Comments...
 

    Welcome Back!

    Sign in to your account

    Username or Email Address
    Password

    Lost your password?