By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
TechgoonduTechgoondu
  • Audio-visual
  • Enterprise
    • Software
    • Cybersecurity
  • Gaming
  • Imaging
  • Internet
  • Media
  • Mobile
    • Cellphones
    • Tablets
  • PC
  • Telecom
Search
© 2023 Goondu Media Pte Ltd. All Rights Reserved.
Reading: Price and performance – the key priorities for retail leaders this holiday season
Share
Aa
TechgoonduTechgoondu
Aa
  • Audio-visual
  • Enterprise
  • Gaming
  • Imaging
  • Internet
  • Media
  • Mobile
  • PC
  • Telecom
Search
  • Audio-visual
  • Enterprise
    • Software
    • Cybersecurity
  • Gaming
  • Imaging
  • Internet
  • Media
  • Mobile
    • Cellphones
    • Tablets
  • PC
  • Telecom
Follow US
© 2023 Goondu Media Pte Ltd. All Rights Reserved.
Techgoondu > Blog > Uncategorized > Price and performance – the key priorities for retail leaders this holiday season
Uncategorized

Price and performance – the key priorities for retail leaders this holiday season

Techgoondu
Last updated: January 20, 2023 at 6:39 PM
Techgoondu Published December 23, 2022
8 Min Read
SHARE

Brought to you by Cisco AppDynamics

By Abhilash Purushothaman, regional vice president (Asia), Cisco AppDynamics

PHOTO: Alexa from Pixabay

As retail leaders look ahead to 2023, many will understandably be feeling cautious about what lies ahead and the need for retail brands to take full advantage of the immediate opportunity in front of them – the busy holiday season – has taken on a new level of importance.

At Cisco AppDynamics, we recently conducted global research (across 12 countries) exploring online shopping intentions this holiday season. We found that, more than ever, consumers are seeking out low-price offers during key shopping moments this year as a way to make their money go further and they’re looking to brands to provide them with the very best deals.

But, interestingly, we found that online shoppers not only require great prices and for their packages to arrive on time – they also want brands to provide them with brilliant, seamless digital experiences when they’re using apps and digital services. If applications don’t perform properly, then customers will turn their back on brands, no matter how low their prices.

Retail leaders should take note – price is critical, but so too is application performance.

Consumers relying on holiday deals to enjoy the holiday season

Whether it’s Black Friday, Cyber Monday, Singles Day or the traditional seasonal sales that run throughout December and January, shoppers around the world now focus their holiday shopping around key dates. Eight-eight per cent of consumers say that they typically wait for online shopping dates and holiday sales to take advantage of discounts and low-cost deals.

This year, however, the need for people to secure the very best possible prices has risen to a whole new level. As many as 97 per cent of consumers state that it is more important for them to find great deals and cheap prices this year, given rising costs of living and the uncertain economic situation.

Whether they’re buying gifts for their loved ones, household essentials or treating themselves to new clothes and devices, people are determined to make their budgets stretch further this year.

They still want to be able to enjoy this special time of year in much the same way as they usually would and they’re relying on online retail brands to provide compelling deals and discounts to allow them to buy the products they need for less.

Digital experience is critical as shoppers hunt down bargains

Shoppers are undoubtedly feeling under pressure to find cheap prices and they know that they need to move quickly to secure the best deals. As a result, 99 per cent state that it is important that shopping apps and digital services provide a fast and seamless experience without any delays or disruption.

Consumers are looking for retailers to up their game when it comes to the availability and performance of digital services, from the moment they first engage with the brand, right through to the product arriving at their front door.

Indeed, 96 per cent of consumers feel that, this year, it’s important for retailers to provide regular updates on the status of online purchases, given ongoing supply chain issues and increased anxiety around receiving holiday gifts on time.

Significantly, the research reveals that more than three quarters of online shoppers are now actually attaching the same level of importance to the digital experience that retailers are able to deliver as they do to the prices on offer. Expectations around digital experience continue to soar as consumers are exposed to the most innovative and intuitive apps available on the market.

People believe that there is simply no excuse for brands delivering poor online shopping experiences, and they will be left feeling anxious and angry if an app or digital service that they’re using for holiday shopping fails.

Ultimately, online shoppers will vote with their feet if they encounter poor digital experiences over the coming weeks. Seventy-two per cent of consumers claim that retail brands will have one shot to impress them this holiday season, and that if their digital service or application does not perform, then they won’t use it again.

In this high-pressure environment, there are no second chances for retailers – the first sign of a problem when using an app and almost three quarters of their customers will turn their back and walk away, possibly never to return.

Technologists must be equipped to succeed in the high-pressure holiday season

Of course, in today’s digital-first environment, the need for organisations to optimise IT availability and performance is critical at all times, irrespective of the time of year. Brands simply cannot afford any slip-ups in performance.

Retailers need to ensure that their applications, supporting infrastructure and third-party services (like payment services for example) are able to stand up to the huge spikes in demand that the holiday season brings. But for the vast majority of IT departments, this is easier said than done.

Retail IT teams increasingly find themselves trying to manage and monitor availability and performance across vastly complex cloud-native application architectures. In many cases, they’re struggling to gain visibility into applications and infrastructure running on public clouds. The result of this lack of insight is IT teams being constantly stuck in firefighting mode, trying to identify and fix performance issues before they impact end user experience.

IT teams therefore need a modern, cloud-native observability solution which allows them to manage and optimise increasingly complex and dynamic applications and technology stacks and enables them to monitor the health of key business transactions distributed across their entire technology landscape.

With access to quick insights from the business transaction’s telemetry data, technologists can easily identify the root cause of issues and expedite resolution, leveraging the power of AI and business intelligence to prioritise actions in a cloud-native environment.

With improved visibility into IT availability and performance, technologists can ensure that customers are able to enjoy seamless and brilliant digital experiences throughout the holiday season and beyond. And in doing so, they can ensure that their organisations are able to take full advantage of current consumer demand.

You Might Also Like

Time to upgrade to a 4K gaming monitor for an immersive experience

Keysight’s 2023 technology predictions: Insights from a test and measurement leader

Don’t forget ChatGPT and other AI are still learning from our biases and failings

Technologists need a new approach to application security to manage a rapidly expanding attack surface

Has adoption of “connected devices” outpaced security?

TAGGED: AI, AppDynamics, Business intelligence, Cisco, digital-first, e-commerce, retail, sponsored

Sign up for the TG newsletter

Never miss anything again. Get the latest news and analysis in your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Techgoondu December 23, 2022
Share this Article
Facebook Twitter Whatsapp Whatsapp LinkedIn Copy Link Print
Share
Previous Article How digital twins are driving the future of autonomous vehicles
Next Article A very Techgoondu gadget wishlist for Christmas 2022
Leave a comment

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Stay Connected

Facebook Like
Twitter Follow

Latest News

Foodpanda to use Gogoro electric scooters in battery swapping trial with Cycle & Carriage
Enterprise Internet March 23, 2023
RedCap: A new cellular IoT technology for the 5G era
Enterprise Software Telecom March 23, 2023
Sony Playstation VR2 review: An immersive experience awaits
Gaming March 21, 2023
Debate on computational photography misses what’s real, what’s lived outside a frame
Cellphones Imaging Mobile Software March 19, 2023
//

Techgoondu.com is published by Goondu Media Pte Ltd, a company registered and based in Singapore.

.

Started in June 2008 by technology journalists and ex-journalists in Singapore who share a common love for all things geeky and digital, the site now includes segments on personal computing, enterprise IT and Internet culture.

banner banner
Everyday DIY
PC needs fixing? Get your hands on with the latest tech tips
READ ON
banner banner
Leaders Q&A
What tomorrow looks like to those at the leading edge today
FIND OUT
banner banner
Advertise with us
Discover unique access and impact with TG custom content
SHOW ME

 

 

POWERED BY READYSPACE
The Techgoondu website is powered by and managed by Readyspace Web Hosting.

TechgoonduTechgoondu
Follow US

© 2023 Goondu Media Pte Ltd. All Rights Reserved | Privacy | Terms of Use | Advertise | About Us | Contact

Join Us!

Never miss anything again. Get the latest news and analysis in your inbox.

Zero spam, Unsubscribe at any time.
 

Loading Comments...
 

    Welcome Back!

    Sign in to your account

    Lost your password?