Creative

Creative to sell “cut and paste” SXFI chip to headphone, smartphone makers in 2019
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Creative to sell “cut and paste” SXFI chip to headphone, smartphone makers in 2019

January 10th, 2019 | by Alfred Siew
Creative head honcho Sim Wong Hoo said the key to the SXFI technology's success was to make it widespread, not by keeping it to the...
Goondu review: Creative brings the magic in its groundbreaking SXFI amp
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Goondu review: Creative brings the magic in its groundbreaking SXFI amp

October 5th, 2018 | by Alfred Siew
If an illusion is what we seek through hi-fi, then Creative has come up with magic in its latest SXFI...
Creative Super X-Fi amplifier and headphones promise breakthrough audio quality
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Creative Super X-Fi amplifier and headphones promise breakthrough audio quality

September 26th, 2018 | by Wilson Wong
Creative's secret sauce for its Super X-Fi technology isĀ an algorithm that processes an audio signal that is customised to your...
Ears on: Creative Super X-Fi promises immersive audio in headphones
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Ears on: Creative Super X-Fi promises immersive audio in headphones

March 2nd, 2018 | by Wilson Wong
The Creative dongle will be out in the third quarter for US$150 (S$198). An app out by June will let users sample the technology on their...
Creative comes up with Z-series soundcards, hopes to attract PC audiophiles
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Creative comes up with Z-series soundcards, hopes to attract PC audiophiles

August 16th, 2012 | by Alfred Siew
Creative has come up with three Z-series soundcards that top off at a grand S$349, in a bid to grab a share of the niche PC audio...
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Zen X-Fi: finally, something promising from Creative

July 11th, 2008 | by Alfred Siew
On the face of it – a rather “thin” face of it – Creative seems to have finally come up with a solid MP3 player with its Zen X-Fi. This little gizmo is slim at just 12.8mm (a few credit cards thick) and...