crm

Why Dreamforce 2016 is such a different tech event
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Why Dreamforce 2016 is such a different tech event

October 9th, 2016 | by Grace Chng
There were no gleaming gadgets on show, but Dreamforce 2016 attracted 170,000 visitors, the same as the Consumer Electronics Show in Las...
How Pizza Hut boosted sales in Hong Kong with digital marketing savvy
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How Pizza Hut boosted sales in Hong Kong with digital marketing savvy

October 7th, 2016 | by Grace Chng
Digital marketing has let Pizza Hut focus on the customer, raise revenue and reduce costs. Most importantly, customers are happier and buying more...
Salesforce rolls out intelligence into its products at Dreamforce 2016
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Salesforce rolls out intelligence into its products at Dreamforce 2016

October 5th, 2016 | by Grace Chng
Einstein was introduced in September and details of its release were given out at Dreamforce 2016, which is held at the Moscone Convention Centre from October 4 to 7....
Business software spending to hit nearly US$150bn this year
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Business software spending to hit nearly US$150bn this year

August 31st, 2015 | by Aaron Tan
Gartner singled out a number of key trends in the business software market that will be good news to the likes of Salesforce.com, SAP, Microsoft and...
Tapping on the cloud to do good
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Tapping on the cloud to do good

November 26th, 2014 | by Aaron Tan
Salesforce.com may be more commonly associated with cloud computing software used by businesses, but more nonprofit organisations are also using it to do good. Under a Salesforce philanthropic initiative to improve communities...
Salesforce to expand cloud offerings, eyes SAP
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Salesforce to expand cloud offerings, eyes SAP

October 27th, 2014 | by Aaron Tan
Salesforce.com is gearing up for a wider range of cloud-based software targeted at specific industries, going beyond its comfort zone of delivering online customer relationship management (CRM) software. In a meeting with...
With Wave, Salesforce.com wants to disrupt the analytics market
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With Wave, Salesforce.com wants to disrupt the analytics market

October 13th, 2014 | by Aaron Tan
For years, Salesforce.com, the poster boy of cloud computing, has been criticised for offering pretty dashboards that do not do anything more than generating charts and reports of a company’s sales and marketing...
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Salesforce pitches for the Internet of things, like smart toothbrushes

November 20th, 2013 | by Alfred Siew
That's the big vision. The company has to get the critical buy-in for the nitty-gritty details, like when exactly these devices will come online, despite all the hype in recent...
Salesforce bets big on mobile, promises easy-to-build apps
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Salesforce bets big on mobile, promises easy-to-build apps

November 19th, 2013 | by Alfred Siew
The customer service management vendor is looking once again to position itself as the go-to hub to build and distribute apps for enterprises and...
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Oracle zeros in on the cloud and big data

October 8th, 2011 | by Aaron Tan
Amidst the brouhaha surrounding the spat between Oracle and Salesforce at Oracle Openworld this year, Oracle unveiled a public cloud service to strengthen its position in the SaaS market. The world’s second largest...
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Oracle unveils fruits of Project Fusion

October 15th, 2009 | by Aaron Tan
After four years since its inception, Project Fusion, Oracle’s next generation suite of enterprise applications will finally be ready to enterprises in 2010. At the closing keynote of this year’s Openworld conference...
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The goondu interview: Oracle social CRM

October 14th, 2009 | by Aaron Tan
With more workers Twittering and connecting with one another through Facebook and other social networking sites, it is hardly surprising that enterprise technology vendors are starting to notice the potential of social media in...