Mirrorless interchangeable lens cameras are all the rage right now, and the market is heating up with an even greater variety of brands producing their own take on the format – such as the Fujifilm niche X-Pro1 and Olympus OM-D.

Not to be left behind, Panasonic, which introduced the very first micro four thirds (MFT) camera back in 2008, just unveiled its latest addition to its MFT family: the Lumix GF5. We got our hands on pre-release prototypes to see just how well it’ll stand up against the competition. …

Green IT is one really hot meme.

At a press conference held by Panasonic yesterday at Marina Sands in Singapore, Panasonic declared their ambition to be the top number one green innovation company in consumer electronics by 2018.

This means continually innovating and developing consumer products that “save energy, save water, and are long-lasting”, said Ikuo Miyamoto-san, managing director of Panasonic Asia. Panasonic makes consumer products like plasma and LCD TVs, washing machines, and air conditioning systems.

How does Panasonic benchmark their products to be environmentally friendly? The company will work with authorities in countries to ensure that these products pass or exceed local green standards. For example, in Singapore, the National Environmental Agency (NEA) runs a mandatory energy labelling scheme for electronic products.

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