Microsoft vs Google: Fight!

February 17th, 2010 | by Chan Chi-Loong

There has always been rivalry in the tech industry, but it’s not that common when a tech giant chooses to name and launch a direct assault on an opponent.

Take a look at the following YouTube video, which was just put up yesterday by Microsoft on YouTube, on why their solutions are better than Google’s cloud ones. Basically it charges that Google only has cloud-based solutions, whilst Microsoft has a mix of on-prem and cloud solutions that fit its customers better.

My comment is that the world is migrating towards cloud-based solutions (with some caveats as kinks are being worked out), so vendors either evolve or be rendered obsolete. And with Google in the driver’s seat on this, it can’t be fun for others having to play catch up.

As an aside, from the browser (Chrome vs IE), to Office productivity tools (Google docs vs MS Office), to email (cloud-based Gmail vs Exchange), to mobile OSes (open-sourced Android vs Windows Mobile), just to name a few, Microsoft must really be smarting at the in-roads that Google is making.

Even in the microsm that is the Singapore environment, the tonality between Google (we give stuff for free for advertising) and Microsoft (we build great software products and deserve to be paid for them) couldn’t be more different.

Contrast two recent events: Google’s free streetviews and tie-up with LTA to Microsoft’s Business Software Alliance (BSA) complaining and warning about piracy at Sim Lim Square, a popular local electronic hangout place.

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