Twitter opens Asia-Pacific headquarters in Singapore

June 11th, 2015 | by Alfred Siew
Twitter opens Asia-Pacific headquarters in Singapore

Twitter formally opened its Asia-Pacific headquarters in Singapore’s business district this morning, sensing growing demand from advertisers and users alike from the region.

The office at the new CapitaGreen building in Singapore marks yet another major win for the country, as it seeks to attract more innovative companies to base here.

Besides the usual functions such as sales and marketing, Twitter’s regional base here also claims to offer a place for clients to see what’s trending live to better tailor their marketing programmes online.

The team here started with just one person in a service office less than two years ago and has expanded to 80 staff today. It aims to hire another 100 people in the next few years.

By basing its regional operations here, Twitter has shown Singapore’s attractiveness as a place for innovative companies to manage their regional functions, said Minister for Communications and Information Yaacob Ibrahim, at the launch today.

A Twitter user himself, he said he uses the medium to keep abreast of the latest news and to keep in touch with constituents. His two children, however, are not his followers.

Compared to Facebook, which attracts users of all ages, Twitter has often been said to have a younger user base of connected teen users.

In March this year, Twitter users set a record for the number of tweets posted on a Singapore event, when they sent more than 100,000 tweets about a One Direction concert here.

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