By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
TechgoonduTechgoondu
  • Audio-visual
  • Enterprise
    • Software
    • Cybersecurity
  • Gaming
  • Imaging
  • Internet
  • Media
  • Mobile
    • Cellphones
    • Tablets
  • PC
  • Telecom
Search
© 2023 Goondu Media Pte Ltd. All Rights Reserved.
Reading: The stakes are raised for retailers this holiday season as consumer demand for great deals and seamless digital experiences skyrockets
Share
Aa
TechgoonduTechgoondu
Aa
  • Audio-visual
  • Enterprise
  • Gaming
  • Imaging
  • Internet
  • Media
  • Mobile
  • PC
  • Telecom
Search
  • Audio-visual
  • Enterprise
    • Software
    • Cybersecurity
  • Gaming
  • Imaging
  • Internet
  • Media
  • Mobile
    • Cellphones
    • Tablets
  • PC
  • Telecom
Follow US
© 2023 Goondu Media Pte Ltd. All Rights Reserved.
Techgoondu > Blog > Enterprise > The stakes are raised for retailers this holiday season as consumer demand for great deals and seamless digital experiences skyrockets
EnterpriseInternetSoftware

The stakes are raised for retailers this holiday season as consumer demand for great deals and seamless digital experiences skyrockets

Techgoondu
Last updated: January 20, 2023 at 6:39 PM
Techgoondu Published January 6, 2023
8 Min Read
SHARE

Brought to you by Cisco AppDynamics

By Abhilash Purushothaman, Regional Vice President (Asia), Cisco AppDynamics    

PHOTO: StockSnap from Pixabay

Key retail dates such as Black Friday, Cyber Monday and Singles’ Day, as well as the seasonal sales that run throughout December and January, present retailers with a golden opportunity to drive revenues ahead of what is likely to be a tough year end for many brands.

Indeed, soaring energy prices and sharp increases in living costs mean that more than ever before, consumers are looking out for brands that are offering low prices and great deals over the holiday period.

At Cisco AppDynamics, we recently conducted global research (across 12 countries) exploring online shopping intentions this holiday season. We found that while 88 per cent of consumers in Singapore say that they typically wait for online shopping dates (such as Black Friday) and holiday season sales to take advantage of low-cost deals, a staggering 97 per cent admit that it is more important for them to find great deals and cheap prices this year, given rising costs of living and the uncertain economic situation.

Whether it is stocking fillers for children and partners, household essentials or food and drink for family celebrations, people are having to make their money go further this year. And they will undoubtedly look favorably on any brand that can provide the products that they need at lower prices.

Consumers want great deals…and great digital experiences

In response to this heightened demand, retailers need to ensure they are leading with their very best offers this season. They currently have a huge opportunity to attract new customers and drive sales by offering compelling deals.

However, as well as focusing on price, brands should also ensure that they are delivering seamless digital experiences to customers at all times. Online shoppers have become incredibly discerning about the applications and digital services they use; in fact, 86 per cent of consumers in Singapore feel that the experience they get when using a shopping app is now just as important for them as the deals that are on offer.

Retail leaders are all too aware of the dramatic rise in expectations around digital experience over recent years. People have come to rely on applications and digital services in almost all areas of their lives and, as a result, their expectations for these services have gone through the roof. They’ve seen the incredible types of digital experiences being offered by some retailers and they’re now wanting this each and every time they shop online.

In the current environment, shoppers are undoubtedly feeling under pressure to find cheap prices and they know that they need to move quickly to secure the best deals. Ninety-nine per cent state that it is important that shopping apps and digital services provide a fast and seamless experience without any delays or disruption.

Customers are expecting retailers to up their game when it comes to the availability and performance of digital services, from the moment they first use an application, right through to the product arriving at their front door. Indeed, 96 per cent of consumers in Singapore feel that this year, it’s important for retailers to provide regular updates on the status of online purchases, given ongoing supply chain issues and increased anxiety around receiving holiday gifts on time.

It doesn’t matter how good the deals are that retailers are offering; people simply won’t forgive poor online shopping experiences – they’ll just be left feeling frustrated and angry. In fact, 72 per cent of consumers state that retail brands will have one shot to impress them this holiday season and if their application doesn’t perform as they expect, then they won’t use it again.

Brands must ensure they are ready to deliver optimised application performance

Retailers can’t afford to take any chances when it comes to digital experience, not when the stakes are so high this holiday season. A single slip-up could see huge numbers of customers deserting them, possibly forever.

Business and IT leaders need to ensure that their IT teams are able to monitor and optimize IT availability and performance at all times. But the reality is that many IT departments simply don’t have the tools and insights they need to do this.

Across the retail industry, digital transformation initiatives are driving the rapid adoption of cloud native technologies, meaning that IT teams are having to manage and monitor availability and performance across vastly complex cloud native application architectures. But in most cases, they’re struggling to get visibility and insight into their applications and infrastructure running on public clouds.

Modern cloud environments have introduced new levels of complexity, with organizations scaling their IT use up and down based on real-time business needs. And while legacy monitoring solutions have evolved to track both cloud and on-prem deployments, most weren’t purpose-built to manage cloud native environments efficiently.

Today’s highly distributed systems utilise thousands of containers, generating an immense volume of metrics, events, logs and traces (MELT) telemetry every second. And most IT teams lack the tools to make sense of this deluge of data and to quickly troubleshoot application and performance issues that span hybrid environments.

This is why it’s vital for retailers to implement a modern, cloud-native observability solution which allows their IT teams to manage and optimise increasingly complex and dynamic applications and technology stacks.

They need a solution that enables them to monitor the health of key business transactions distributed across their entire technology landscape. With access to quick insights from the business transaction’s telemetry data, technologists can quickly identify the root cause of issues and expedite resolution, leveraging the power of AI and business intelligence to prioritise their actions in the right places.

Those brands that are able to match great holiday season deals with seamless digital experiences will undoubtedly be best placed to take advantage of current consumer demand. On the other hand, those that overlook the critical importance of application performance and focus solely on price, risk missing out on this unprecedented opportunity and seeing customers walking away en masse.

You Might Also Like

As TikTok faces a possible ban in the US, should users elsewhere be worried?

Foodpanda to use Gogoro electric scooters in battery swapping trial with Cycle & Carriage

RedCap: A new cellular IoT technology for the 5G era

Debate on computational photography misses what’s real, what’s lived outside a frame

Q&A: Delivering movies digitally and securely from around the world

TAGGED: AppDynamics, digital experiences, e-commerce, MELT, retail, sponsored, telemetry

Sign up for the TG newsletter

Never miss anything again. Get the latest news and analysis in your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Techgoondu January 6, 2023
Share this Article
Facebook Twitter Whatsapp Whatsapp LinkedIn Copy Link Print
Share
Previous Article Sim Wong Hoo: A simple, humble person who became Singapore’s tech icon
Next Article CES 2023: What to look out for in a laptop in the new year?
Leave a comment

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Stay Connected

Facebook Like
Twitter Follow

Latest News

As TikTok faces a possible ban in the US, should users elsewhere be worried?
Cybersecurity Internet March 24, 2023
Foodpanda to use Gogoro electric scooters in battery swapping trial with Cycle & Carriage
Enterprise Internet March 23, 2023
RedCap: A new cellular IoT technology for the 5G era
Enterprise Software Telecom March 23, 2023
Sony Playstation VR2 review: An immersive experience awaits
Gaming March 21, 2023
//

Techgoondu.com is published by Goondu Media Pte Ltd, a company registered and based in Singapore.

.

Started in June 2008 by technology journalists and ex-journalists in Singapore who share a common love for all things geeky and digital, the site now includes segments on personal computing, enterprise IT and Internet culture.

banner banner
Everyday DIY
PC needs fixing? Get your hands on with the latest tech tips
READ ON
banner banner
Leaders Q&A
What tomorrow looks like to those at the leading edge today
FIND OUT
banner banner
Advertise with us
Discover unique access and impact with TG custom content
SHOW ME

 

 

POWERED BY READYSPACE
The Techgoondu website is powered by and managed by Readyspace Web Hosting.

TechgoonduTechgoondu
Follow US

© 2023 Goondu Media Pte Ltd. All Rights Reserved | Privacy | Terms of Use | Advertise | About Us | Contact

Join Us!

Never miss anything again. Get the latest news and analysis in your inbox.

Zero spam, Unsubscribe at any time.
 

Loading Comments...
 

    Welcome Back!

    Sign in to your account

    Lost your password?