By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
TechgoonduTechgoonduTechgoondu
  • Audio-visual
  • Enterprise
    • Software
    • Cybersecurity
  • Gaming
  • Imaging
  • Internet
  • Media
  • Mobile
    • Cellphones
    • Tablets
  • PC
  • Telecom
Search
© 2023 Goondu Media Pte Ltd. All Rights Reserved.
Reading: Shoplette: Singapore’s shopping twitter
Share
Font ResizerAa
TechgoonduTechgoondu
Font ResizerAa
  • Audio-visual
  • Enterprise
  • Gaming
  • Imaging
  • Internet
  • Media
  • Mobile
  • PC
  • Telecom
Search
  • Audio-visual
  • Enterprise
    • Software
    • Cybersecurity
  • Gaming
  • Imaging
  • Internet
  • Media
  • Mobile
    • Cellphones
    • Tablets
  • PC
  • Telecom
Follow US
© 2023 Goondu Media Pte Ltd. All Rights Reserved.
Techgoondu > Blog > Internet > Shoplette: Singapore’s shopping twitter
Internet

Shoplette: Singapore’s shopping twitter

Chan Chi-Loong
Last updated: June 13, 2014 at 4:49 PM
Chan Chi-Loong
Published: December 12, 2008
4 Min Read

The idea: you spot a pair of pink hello kitty slippers in a boutique mall in Japan’s trendy Shinjuku shopping district to die for, and you want to let all your friends know. You whip out your phone, snap it, and upload it where all your friends can goggle over your latest purchase.

Except that with Shoplette (beta), the whole world can find out what and where you like to shop.

“Shopping is a very social thing,” said Shoplette founder Shannon Low Shen-Li, 32, in an interview with Techgoondu. “If you spot a good buy, you are often excited to tell others about what you have bought!”

Shoplette’s social media platform allows anybody to “follow” your purchases, and they can even vote on whether they think the buy is a bargain or not. The more highly rated your purchase, the more visible it is on the main page.

Shannon likens Shoplette, whose beta officially started in May 2008, as a “sort of twitter for shopping”, where your friends can find out where you’re shopping in real-time. Photos and content can be submitted via MMS, making the input pretty easy.

Besides user submitted content, business owners can also set-up a virtual shop on Shoplette. A basic account is free (for now), but featured sites – which appear in a column on the right – are charged at the low cost of US$10 a month.

With such low rates and no other appreciable web advertising, it’s a wonder that the founders are making money at all. It turns out that Shannon (together with co-founder Kok Keong, also 32) is not looking at Shoplette as a money spinner, but as a test product to sell such Web 2.0 social platforms to companies who might want to use it as a marketing tool. His corporate site, Mobrick, lists their objective as building “crowdsourcing websites, content-driven social networks, user-generated content platforms” for organizations.

Thus far, their test product has generated fairly decent results.

Shoplette seems to have struck a chord with predominantly female shoppers in the teenage to early twenties range. According to Shannon, from a low user base of 20 testers in May, they have grown to around 1,000 shoplette members via word of mouth now — not bad for a young project.

“It takes time to grow a community,” said Shannon. “People sort of forget that even popular sites like Facebook were around for a few years before it really took off in the last two or so.”

Shoplette is self-funded, but they are on the lookout for VCs who can help them with contacts and experience beyond just the monetary aspect. As for starting a tech business during a downturn, Shannon was sanguine about it.

“If you want to start a company, you do it anyway despite whatever the economy is like,” he said.

(Note: This story is part of a series of stories on the web and tech innovation scene in Singapore. Check out the interview with Yebber if you haven’t seen it.)

Dropcast: spell slinging, Singapore style
Hands on: Samsung Galaxy Nexus
US$120 million Google data centre to open in Singapore by 2013
Submarine cable landings to double in Singapore in ambitious digital blueprint
More than one-third of Singapore SMEs hit by ransomware: Malwarebytes
TAGGED:innovationSingaporeTwitterWeb 2.0

Sign up for the TG newsletter

Never miss anything again. Get the latest news and analysis in your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Whatsapp Whatsapp LinkedIn Copy Link Print
Previous Article Death of (yet another) newspaper
Next Article Mario Kart Love Song
4 Comments
  • BlemCerrimi says:
    September 22, 2009 at 7:42 am

    Good day, sun shines!
    There have been times of hardship when I didn’t know about opportunities of getting high yields on investments. I was a dump and downright pessimistic person.
    I have never imagined that there weren’t any need in large starting capital.
    Nowadays, I’m happy and lucky , I started take up real money.
    It’s all about how to select a correct partner who utilizes your money in a right way – that is incorporate it in real business, parts and divides the profit with me.

    You can get interested, if there are such firms? I’m obliged to tell the truth, YES, there are. Please get to know about one of them:
    http://www.theblogmoney.com

    Reply
  • jean says:
    May 12, 2009 at 2:30 pm

    Hey great website you got there! For another shopping portal you might wanna check this website at tarazz.com ! it allows u to shop online from usa and uk and it will auto convert the amt u spend into the currency of ur residing country. or you can check out the blog at tarazz.blogspot.com for more information.

    Reply
  • mikkiel says:
    January 2, 2009 at 5:22 pm

    Singapore is really a shopping paradise with Orchard road and the other retail strips. singapore shopping has really improved over the years, especially the great offers during the great singapore sale

    Reply

Leave a ReplyCancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Stay Connected

FacebookLike
XFollow

Latest News

Thermomix TM7: A German kitchen helper that cooks Singapore chilli crab
Internet
July 11, 2025
Grab goes driverless with electric shuttle trial for employees in Singapore
Enterprise
July 10, 2025
Samsung slims down Galaxy Z Fold 7, packs in 200MP camera in major upgrade
Cellphones Mobile
July 9, 2025
Singapore expands AI assurance pilot to test AI agents, detect prompt injections
Enterprise Software
July 7, 2025

Techgoondu.com is published by Goondu Media Pte Ltd, a company registered and based in Singapore.

.

Started in June 2008 by technology journalists and ex-journalists in Singapore who share a common love for all things geeky and digital, the site now includes segments on personal computing, enterprise IT and Internet culture.

banner banner
Everyday DIY
PC needs fixing? Get your hands on with the latest tech tips
READ ON
banner banner
Leaders Q&A
What tomorrow looks like to those at the leading edge today
FIND OUT
banner banner
Advertise with us
Discover unique access and impact with TG custom content
SHOW ME

 

 

POWERED BY READYSPACE
The Techgoondu website is powered by and managed by Readyspace Web Hosting.

TechgoonduTechgoondu
© 2024 Goondu Media Pte Ltd. All Rights Reserved | Privacy | Terms of Use | Advertise | About Us | Contact
Follow Us!
Never miss anything again. Get the latest news and analysis in your inbox.

Zero spam, Unsubscribe at any time.
 

Loading Comments...
 

    Welcome Back!

    Sign in to your account

    Username or Email Address
    Password

    Lost your password?