By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
TechgoonduTechgoondu
  • Audio-visual
  • Enterprise
    • Software
    • Cybersecurity
  • Gaming
  • Imaging
  • Internet
  • Media
  • Mobile
    • Cellphones
    • Tablets
  • PC
  • Telecom
Search
© 2023 Goondu Media Pte Ltd. All Rights Reserved.
Reading: Why Korean content is making waves overseas
Share
Aa
TechgoonduTechgoondu
Aa
  • Audio-visual
  • Enterprise
  • Gaming
  • Imaging
  • Internet
  • Media
  • Mobile
  • PC
  • Telecom
Search
  • Audio-visual
  • Enterprise
    • Software
    • Cybersecurity
  • Gaming
  • Imaging
  • Internet
  • Media
  • Mobile
    • Cellphones
    • Tablets
  • PC
  • Telecom
Follow US
© 2023 Goondu Media Pte Ltd. All Rights Reserved.
Techgoondu > Blog > Internet > Why Korean content is making waves overseas
InternetMedia

Why Korean content is making waves overseas

Techgoondu
Last updated: August 11, 2022 at 3:21 PM
Techgoondu Published August 11, 2022
4 Min Read
SHARE

Brought to you by Kocca

The K Content Expo in Singapore in July 2022. PHOTO: Kocca

Korean content has never been more popular today, with blockbuster streaming series such as Squid Game wowing international audiences on Netflix and K-pop sensations such as BTS and Blackpink winning fans across the world.

The hard work, as exemplified by the gruelling training that many aspiring Kpop band members put themselves through, is well known.

But what is the X factor that makes Korean content cross language and cultural barriers to amass such enthusiastic fanbases everywhere?

There’s no magic to the popularity of Korean content, said Ji Kyeong Hwa, department director for global business division at the Korean Creative Content Agency (Kocca).

Instead, there has been a long history of Korean content, from as far back as Winter Sonata in the early 2000s, that had won over people through strong storytelling and attractive characters, she noted.

A booth at the K Content Expo in Singapore in July 2022. PHOTO: Kocca

Just as important, of course, is the successful promotion of the content beyond the Korean market.

This is where Kocca has worked hard on, to expand the reach of Korean content beyond its shores by matching its content with buyers overseas.

Set up in 2009, Kocca is a Korean governmental agency that oversees and coordinates the promotion of the Korean content industry.

At the K Content Expo in Singapore two weeks ago, one of several such events outside South Korea, Kocca led a group of 27 content companies and six startups in areas such as virtual reality (VR) to seek business opportunities in Southeast Asia.

On the agenda at the event, the first such in-person one here in two years, was the sale and licensing of Korean content to audiences in the region. At the end of the three-day expo, the exhibitors met more than 100 buyers over more than 400 meetings.

The K Content Expo helps match Korean content producers with overseas buyers. PHOTO: Kocca

Kim Young Soo, regional director for Kocca Indonesia, said it was just as important to know the audience well, particularly preferences in a region that is diverse as Southeast Asia.

In Indonesia, audiences love horror movies and romantic comedies, he noted, but in China, period dramas are more popular.

He also pointed to the direct support that the Korean government gives to the Korean content and culture industry. Part of this includes grooming the creative talent, from performers to animation experts.

While the country is also fast to be on the virtual reality and metaverse bandwagon, as seen by the startups at the K Content Expo event, these technologies are still emerging, said Kim.

However, he expects accelerators to enable startups to scale up fast, as they do for other industries in Korea. Government support will help overcome some of the risks that startups take on in such nascent sectors, he noted.

Find out how Korean content gets a lift in overseas markets at the Kocca website.

You Might Also Like

As TikTok faces a possible ban in the US, should users elsewhere be worried?

Foodpanda to use Gogoro electric scooters in battery swapping trial with Cycle & Carriage

Q&A: Delivering movies digitally and securely from around the world

Give a royal wave and avoid munchies during video calls, say etiquette experts Debrett’s

New media with old media problems, as Facebook looks to paid subscriptions

TAGGED: Blackpink, K content, K Content Expo, Kocca, Korea, Squid Game

Sign up for the TG newsletter

Never miss anything again. Get the latest news and analysis in your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Techgoondu August 11, 2022
Share this Article
Facebook Twitter Whatsapp Whatsapp LinkedIn Copy Link Print
Share
Previous Article Out for preorder in Singapore, Samsung Galaxy Z Flip4, Z Fold4 feature small upgrades
Next Article Q&A: Businesses need to ward off bots that mimic humans, says Imperva
Leave a comment

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Stay Connected

Facebook Like
Twitter Follow

Latest News

Oppo Find N2 Flip review: A worthy flip phone alternative to Samsung
Cellphones Mobile March 26, 2023
As TikTok faces a possible ban in the US, should users elsewhere be worried?
Cybersecurity Internet March 24, 2023
Foodpanda to use Gogoro electric scooters in battery swapping trial with Cycle & Carriage
Enterprise Internet March 23, 2023
RedCap: A new cellular IoT technology for the 5G era
Enterprise Software Telecom March 23, 2023
//

Techgoondu.com is published by Goondu Media Pte Ltd, a company registered and based in Singapore.

.

Started in June 2008 by technology journalists and ex-journalists in Singapore who share a common love for all things geeky and digital, the site now includes segments on personal computing, enterprise IT and Internet culture.

banner banner
Everyday DIY
PC needs fixing? Get your hands on with the latest tech tips
READ ON
banner banner
Leaders Q&A
What tomorrow looks like to those at the leading edge today
FIND OUT
banner banner
Advertise with us
Discover unique access and impact with TG custom content
SHOW ME

 

 

POWERED BY READYSPACE
The Techgoondu website is powered by and managed by Readyspace Web Hosting.

TechgoonduTechgoondu
Follow US

© 2023 Goondu Media Pte Ltd. All Rights Reserved | Privacy | Terms of Use | Advertise | About Us | Contact

Join Us!

Never miss anything again. Get the latest news and analysis in your inbox.

Zero spam, Unsubscribe at any time.
 

Loading Comments...
 

    Welcome Back!

    Sign in to your account

    Lost your password?