Articles tagged with: Social Media
Singapore, Web 2.0, social media »
“Social media is like teen sex.
Everybody wants to do it.
Nobody knows how.
When it’s finally done there is surprise it’s not better”
– Avinash Kaushik, analytics evangelist, Google
An amusing anecdote that social media consultant Yongfook brought up during last week’s Blogout ‘09, but nonetheless very true.
Run on 6th and 7th March (Friday and Saturday) last week, Blogout ‘09 was an event organized by Singapore’s TDM (The Digital Movement) to help attendees “make sense of the social media space in Singapore”.
They brought together a bunch of digital media consultants like Yongfook, Joel Postman and Tania from Ogilvy to present to the largely government audience (at least on the 6th when I was there) on social media. Topics touched on include how to measure ROI, how to do outreach in this space and where social media is going in the future.
It was well-run and well-coordinated, so kudos to the TDM folks (e.g. Claudia) for organizing a great event from a bottom-up grassroots effort.
Just adding my two cents to various topics that caught my interest throughout Friday 6th when I was there:
Media »
Social media platforms have disruptively changed the environment in which big media works. It is now possible for anybody to reach out to millions, at very low-cost, on the web. We here at Techgoondu, are doing just that in this tech blog.
But the process of gathering information – arguably the core of journalism – is distinctly separate from the technology (enablers like twitter and plurk), or from the final product (like these blog pages that you read here).
Take a look at Spot.US. This recent media experiment, officially launched 10 Nov 2008, uses crowdfunding to pay professional journalists, and crowsourcing to get ideas. The video below by David Cohn, the founder of Spot.US, lays out what the project is about.
David was also founder of the now defunct Assignment Zero project, an experiment with Wired, on “open sourcing” journalism – a really interesting read. Guess we’ll have to wait and see how the Spot.US experiment unfolds.
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